New report on Metal Can is the emerging field of global packaging market. This market is facing challenges due to its fluctuating raw material cost and presence of substitute packaging material in the market. This factor is strategically dealt in the analysis and more emphasis is given towards its commercial applications and future Market – Opportunities. The global market is analyzed using Porter’s five force model, which would assist the stakeholders to understand the bargaining power of buyers & suppliers, threat of new entrants and competitive rivalry in the market. Due to the presence of notable substitutes such as plastic and paper packaging in the market, the suppliers bargaining power would be low and buyers would enjoy high bargaining power. As metal can has some undifferentiated quality in terms of beverages packaging, the threat of substitutes would be low. The volatility of raw material cost coupled with environmental regulation associated with the production of metal can restricts the new entrants. The value chain analysis for metal can market is thoroughly done in this study, which would provide key insights to the stakeholders involved in the market.
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Due to their rising disposable income and changing life style, consumers are inclined towards the usage of canned food and beverages. This is a major factor that drives the metal cans market, globally. Moreover, due to consumers’ concern towards the natural environment increases, the manufacturers are emphasizing towards the production of recyclable metal cans, owing to its higher recycle rate, which in turn becomes a significant driver for the metal can market growth. However, the fluctuating price of the raw material, such as aluminum and steel hinders the market growth. Additionally, the rising demand of its substitute packaging materials such as paper and plastic are expected to hinder the market growth. As an innovative strategy, manufacturers are focusing towards the development of product by using advance technology, which include lucrative graphic design on the can surface, easy open lids above the top, etc. Moreover, the metal can manufacturers are also taking initiatives for the production of eco-friendly metal cans to improve the recyclability rate. The above factors would create growth opportunity for the global metal cans market.
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