New report on Premium Messaging is a value added service provided by network operators. These premium messages are segmented into two types, namely PSMS and PMMS. The global premium messaging market is expected to grow at a promising CAGR from 2013 to 2020. Telecom operators are focusing more on this segment as there has been a decline in profits due to increasing competition in the market. This scenario resulted in decline in the rates for voice and data services. Therefore, value added services such as premium messaging is acting as a supplementary source of revenue. A detailed analysis of premium messaging market and factors affecting it such as the challenges, opportunities, market trends and current scenarios are been discussed. These premium messages are charged above the standard SMS rates, yet consumers opt for them as they are easy to use service and carry exciting offers, which act as driving forces for the market. The increase in number of smart phone and tablet users would be an opportunity to be considered by the premium messaging market. However, rise in the competition of telecom sector acts as a restrain for these companies. In order to overcome this challenge, companies have reduced their tariff for premium massages.
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Premium messaging market by application is categorized into mobile marketing, subscriber services, ring tones and wallpapers, news updates, information on demand, reality show voting, billing and others. Mobile marketing is the fastest growing segment, as it helps marketers to target niche market. SMS voting is another segment, which is growing due to the increase in popularity of reality shows. These applications provide value added service to telecom consumers i.e. something extra other than voice and data service. These value added services are expected to generate additional revenue for the telecom companies.
Depending on the origination and termination, premium messaging is segmented into A2P (Application to Person) and P2A (Person to Application) messages. A2P premium messages are used more than P2A premium messages due to rise in mobile marketing. It is economical for companies to use it for commercial purposes rather than a consumer using it for personal use. Another reason for the same would be the high cost attached with sending premium SMS or MMS and also mobile compatibility issues.
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MARKET BY APPLICATION
MARKET BY TECHNOLOGY
MARKET BY ORIGIN AND TERMINATION OF MESSAGES
MARKET BY GEOGRAPHY
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