Google’s App Indexing and Its Impact on Your App’s SEO Score

Search Engine Optimization specialists and Internet marketers treat SEO as a living thing as there are consistent changes taking place here and people involved in this industry must stay abreast with the latest at all times. SEO optimization for your website is certainly not a one-time process. It is a persistent and a continuous process requiring incredible creativity, dedication, and hard work. This is precisely because Google seems to be continuously updating and even changing its algorithm from time to time by changing the factors for sorting websites.

What Is App Indexing?

Another remarkable change was Google’s launch of App Indexing. App indexing is supposed to be a system which displays mobile apps along the web pages in the search results page of Google. The system effectively goes about searching the content which is present in the apps, and then it catalogs it so that it could easily retrieve the content when users are searching via Google. If a user is searching for a keyword which is actually relevant to your mobile device’s app, Google would be displaying a link for accessing or even downloading the app, and other such apps.

The concept behind the introduction of App Indexing is that Google wanted to index all the information that is available worldwide but in fact, they have left out quite a bit of things, all the stuff inside apps. That is why Google started employing the app indexing for using up all the information and including the information in their search results. This has hugely impacted the scenario because now 27 percent of the web users are now able to have access to apps via the web searches as compared to the mere 2 to 3 percent in 2014.

While app indexing has triggered several changes which lead to complications in the SEO process, the switchover is not surprising simply because of the fact that currently, more and more searches are happening on mobile. This has never occurred before. The launch of app indexing was regarded as just another leap forward towards a more mobile-friendly world. It is understood by SEO experts that mobile optimization is not merely a choice but a necessity. Every SEO expert and marketer must implement this while working on the website. Get in touch with Lasvegaswebdesignco SEO Services for seeking expert and professional SEO solutions.

How SEO Is impacted by App Indexing

App indexing is certainly a major shift in the world of SEO, which means there is a need for an impact analysis. There are some sure-shot benefits of app indexing like:

Increased Accuracy in Searching: There are millions of apps in Google’s Play Store and iOS’ App Store. By integrating app content, you can promote better and more exact search results thanks to the boost in information that Google has accrued. Since it has more information at its disposal, it is more likely to be able to find a match to what users are looking for.

User Engagement Boosted: As apps get exposed to a wider audience, Google has taken to urging users to discover apps and boost app engagement. App indexing makes apps more accessible and visible which mean more users will get the opportunity to engage with them and utilize them.

Greatly Improved User Experience: App indexing massively improves user experience thanks to smoother, more exact searches giving you exactly what you need and visibility allowing you to find even those apps which are slightly obscure.

Indexing is an absolutely vital SEO tactic and cannot be ignored. Any SEO expert looking to implement this would have to follow the standards imposed by Google on every website they are promoting. Marketers too will need to leverage app indexing to increase mobile presence by creating an optimized app.

Conclusion

Successful SEO is supposed to use a magical mix of strategies and techniques which are constantly enhanced and adapted to changes occurring in the industry. App indexing is a small but important part of the SEO puzzle that simply cannot be undermined. The introduction and impact of app indexing make us aware of the gradual shift towards a definitely more mobile Internet and that should be kept in mind while planning and implementing all our SEO and marketing endeavors in future.