Internet Explodes Over Oath, the New Parent Company for AOL, Yahoo
Are you ready to take the Oath?
Tim Armstrong certainly hopes so.
The AOL CEO took to Twitter to announce that Verizon-owned AOL and Yahoo will soon be under a new umbrella: Oath.
NEW YORK, NY – MAY 23: CEO of AOL Tim Armstrong during TechCrunch Disrupt New York May 2011 at Pier 94 on May 23, 2011 in New York City. (Photo by Joe Corrigan/Getty Images for AOL)
“Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017,” he tweeted.
Once Verizon completes its acquisition of Yahoo’s Internet division, AOL and Yahoo will answer to a newly formed parent company dubbed Oath. Verizon’s purchase of Yahoo’s core assets for $4.48 billion in cash, is expected to close in the second quarter of this year.
Not surprisingly, the name Oath has been the subject of ridicule on both Twitter and in the media.
“‘Take the Oath’ is kind of a scary tagline fundamentally. But when a company makes its money through intrusive ads and tracking (sorry) and monopolistic practices, telling customers to take it could be misconstrued as aggressive, e.g. Take the Oath and like it,” Tech Crunch said in a pros and cons list in which the cons side was, of course, longer.
“They’re calling it Oath. Yeah, like the promise. No, I don’t know why either, but that distant rumbling you hear? That’s the sound of the revamped moniker being ruthlessly dragged through Twitter by innumerable hot takes,” Engadget wrote.
“Yet for as unappealing and clunky as it is to call a company ‘Oath’ — ugh, like listening to Donald Duck try to order breakfast — this isn’t quite the worst rebranding failure in the modern history of corporate marketing.”
Despite the jokes and criticisms, Armstrong remains upbeat.
“Some of the reaction you see to the brand is short-term thinking, and we are a long-term company. We are big believers in brand,” Armstrong told Bloomberg Television. “We developed the brand in-house. And in the last 24 hours we’ve probably gotten $50 million worth of brand marketing for it. Even though it got leaked, it’s turned out to be a huge benefit for us.”
Jennifer Cowan is the Managing Editor for SiteProNews.
The post Internet Explodes Over Oath, the New Parent Company for AOL, Yahoo appeared first on SiteProNews.
Source: http://www.sitepronews.com/2017/04/05/internet-explodes-over-oath/
Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.
"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world. Anyone can join. Anyone can contribute. Anyone can become informed about their world. "United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
LION'S MANE PRODUCT
Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules
Mushrooms are having a moment. One fabulous fungus in particular, lion’s mane, may help improve memory, depression and anxiety symptoms. They are also an excellent source of nutrients that show promise as a therapy for dementia, and other neurodegenerative diseases. If you’re living with anxiety or depression, you may be curious about all the therapy options out there — including the natural ones.Our Lion’s Mane WHOLE MIND Nootropic Blend has been formulated to utilize the potency of Lion’s mane but also include the benefits of four other Highly Beneficial Mushrooms. Synergistically, they work together to Build your health through improving cognitive function and immunity regardless of your age. Our Nootropic not only improves your Cognitive Function and Activates your Immune System, but it benefits growth of Essential Gut Flora, further enhancing your Vitality.
Our Formula includes: Lion’s Mane Mushrooms which Increase Brain Power through nerve growth, lessen anxiety, reduce depression, and improve concentration. Its an excellent adaptogen, promotes sleep and improves immunity. Shiitake Mushrooms which Fight cancer cells and infectious disease, boost the immune system, promotes brain function, and serves as a source of B vitamins. Maitake Mushrooms which regulate blood sugar levels of diabetics, reduce hypertension and boosts the immune system. Reishi Mushrooms which Fight inflammation, liver disease, fatigue, tumor growth and cancer. They Improve skin disorders and soothes digestive problems, stomach ulcers and leaky gut syndrome. Chaga Mushrooms which have anti-aging effects, boost immune function, improve stamina and athletic performance, even act as a natural aphrodisiac, fighting diabetes and improving liver function. Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules Today. Be 100% Satisfied or Receive a Full Money Back Guarantee. Order Yours Today by Following This Link.
| Visits: | 1,707,136,593 |
| Stories: | 8,447,288 |
Whistler Blowers, Insiders
