5 Tips for Starting Your Own Online Publishing Company

With audiences rapidly moving online for their content, using mobile devices, ereaders and tablets for books and other types of content, the world of online publishing has grown in response to provide more content and offer new opportunities for writers to get in front of a larger audience. It’s also been a way to formalize and monetize content production within a larger business model to serve as a structure for fledgling creatives. Whatever your overall goal may be, those within the online publishing industry have the experience to provide great tips for those just starting out.

For example, take Library of Miss Gadish founder Tali Gadish who has found success creating what’s been positioned as a virtual library for kids but that also operates as an online publishing company, working with numerous writers and artists to create the digital books that are offered through the library. Here, she shares five of her top tips that have helped her develop and manage a successful online publishing company:

1. Follow your passion.

Gadish started off as a child obsessed with “Sesame Street” because it gave her the entertainment and love of learning that has remained throughout her adult life. This passion led Gadish to spend time working with children’s entertainment and production companies to develop similar learning opportunities for kids. It was this desire that led her to the idea to create an online publishing company that could offer the same type of creative content that kids loved but that also taught them important linguistic skills and enhanced their general knowledge. She suggests, “Find something that gets you excited and you love doing and then make that the core of your online content production. This enthusiasm will carry you through the hard work and hurdles that go into building an online business.”

2. Make plenty of contacts.

These contacts provide a beneficial network that can fill in the skills gaps, provide ideas and resources to remove some of the challenges along the way, and lead to connections that can propel your business forward. For Gadish, contacts she had made from previous employers, particularly Dreamworks, were for helping to develop high quality, creative content because it allowed her to tap into great talent that had worked on similar projects. This talent could help launch the online publishing company with the best content possible to attract and retain an audience from the start. Gadish notes, “Always look to those around you because they know people and have connections so you don’t have to reinvent the wheel. My contacts helped me launch much more quickly than if I had to go it alone.”

3. Spot a gap in the market.

Gadish started the Library of Miss Gadish because all she saw everywhere was low-grade, non-education content for kids. No one had thought about the idea that kids actually do like learning when you can create something fun and useful for them. Gadish explains, “I spent considerable time researching was out there and that helped me identify what was missing. While my demographic may not have been able to speak up and demand what they wanted, I could see from experience working with children that they would love something that would be similar to what other generations of kids used to enjoy on TV or at the library. You can do the same with your online publishing company and locate a niche that remains untouched. Find the audience, exploit that, and they will want your content.”

Soure url : https://www.entrepreneur.com/article/294624

Article By- Alice Goldstein