This is How Artificial Intelligence is Affecting Modern Business

Contrary to what many of us believe, there is more to artificial intelligence than just Google Assistant, Siri and Sci-Fi movies. It is slowly becoming an integral part of everything that we do now and the incredible scope that machine learning has put forward is opening up new opportunities every day. In terms of business, experts have predicted that in just three to four more years, customer interaction will largely be handled by artificial software programs, without any direct human guidance whatsoever. On that note, let us check out the scopes that AI has created for business owners and its possible future applications.

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Custom or Personalized Customer Experience

The ability of a machine to analyze data cannot be matched by even the most intelligent human being and that’s exactly what allows a business owner to create more customer experiences for its current and future customers with the help of intelligent machine analysis. A marketing intelligence software analyzes the available data regarding a customer’s purchasing habits, browsing habits, credit score, interaction with social media, etc. and compares them in multiple complex algorithms to show products or services to them that can be unique for each and every one of those people. The objective of the predictive sales intelligence is to present each customer with personalized ads that are relevant to them. As you can imagine, this is a recipe for success.

Increasing Business Efficiency

The intranet is a secure private network meant to be used by company personnel only, but have you ever considered what would happen if that secure private network was intelligent enough to learn your business? Wouldn’t it be immensely helpful if the intranet itself acted like a super intelligent human being who knows all the ins and outs of your business and is using that knowledge to constantly boost the efficiency of your employees in every way that it can? That’s exactly what the AI powered intranet software introduced by Interact into the business world does for its customers; you should check them out for more info. The basic idea behind the program is to bring the best out of your employees by learning how they work, what they need and when they need it.

Increasing Sales Numbers

Although the first point about personalized customer experience covers the point up to a certain degree, there’s more to AI powered sales than only marketing. Customer Relationship Management or CRM software is a must have nowadays, especially for ecommerce sites. If the CRM is intelligent as well, that’s an excellent bonus which can only impact your sales numbers positively. A solution similar to Siri or Google Assistant can use voice output to answer questions for your customers and help to solve their problems. Alternatively, it can be used as a tool to make intelligent and relevant suggestions to customers, based on the data they provide them with, as well as what it has learnt so far from the data it has already collected. The best part is that most good AI-driven CRM applications improve themselves to become better with each experience.

There has been a debate regarding whether or not AI could be taking over people’s jobs in a few years down the line when they become more advanced, but we would like to think of the application of AI in business as progress rather than a reason for unemployment. Nobody can predict the future, but artificial intelligence as it stands now is supposed to augment and boost human efficiency, not replace it.