What Every Good Website Should Contain

It’s one thing to build a website for your company and make it live, it’s quite another thing all together to build a website that is effective, contains all the important features, and achieves its goal. So how do you go from a mediocre website to one that is successful and “good”? Here’s a look at what every good website should contain.

Royalty Free Photo

A Layout That Makes Sense

Think of a website as a story if you will, it should follow a logical sequence and take visitors on a journey. This is a journey that should be laid out for them and requires plenty of thought and planning on your part. This path can be made easier with internal links, easy to identify page tabs, and engaging content. The website needs to be user-friendly and provide all the information and details the visitor is looking for. There is nothing worse than landing on a website that doesn’t answer the important questions.

Make it Eye-Catching

This feature is another important one. While you don’t have to go all out and create the most technologically advanced website out there, it does need to be pleasing to the eye. This will help to keep visitors interested and coming back to your site.

Optimized for Mobile Viewing

Nowadays people use their mobile devices to browse the internet, and need to be treated to a smooth and user-friendly experience. This means you need to make sure your website is optimized for mobile viewing. If you have an older website then it may require some updating and changes.

Easy to Locate Contact Information

Perhaps the most important detail you can place on your website is contact information. This should be clear and easy to spot no matter what page the visitor is on. A “Contact Us” button is always a good option. Just be sure to use the same button design and place it in the same spot on all pages.

Multimedia Should be Used

Images, videos, and audio are wonderful additions to any website no matter how small or big your company is. Not only are these intriguing and interesting to visitors, they also help to better your Google rankings.

Internal Search Feature

While not every website needs an internal search feature, there are some sites that will really benefit from it. If you have a lot of pages and information, this can certainly help with navigation. If you happen to be selling a large catalogue of products/services, then this feature is an absolute must.

Take for example the FilterBuy website, which allows visitors to search for products based on a variety of criteria. It makes the user experience smooth and fast, exactly what visitors want and expect.

It’s a Process

Building an effective and successful website isn’t something that happens overnight. It should be well thought out, researched, and tested before going live. The goal is always to provide a service to visitors, a way to contact you, and inform them about what it is your company does and offers.