Pinterest Introduces Pinch to Zoom

Pinterest is finally adding some new tools that enable you to find exactly what you’re looking for in Pins.

Now, to get a close up look at items of interest in Pins, you can uses the social pin-up board’s pinch-to-zoom feature. The new tool will allow you, for instance, to zoom in on a purse you love to better determine texture, color and other fine details.

“Lots of Pins have all kinds of good stuff in them, and sometimes you want to get a closer look at every inch,” said Pinterest’s Jeff Harris.  “People have been telling us they’d love a way to zoom in on Pins—it’s one of our top requested features.”

Pinch-to-zoom is available for iPhone and iPad and will appear soon on Android.

Pinterest has also made improvements to its visual search tool, which enables you to find related products and ideas inside Pins.

“We’ve made some improvements to the tool based on feedback we’ve heard from Pinners,” Harris said. “We updated the button so it’s clearer, especially for people who are new to Pinterest, and moved it so it’s a little easier to reach. And it’s working too—in early tests of the improved button, nearly 70 percent more people used the visual search tool.”

Pinterest has also removed the necessity of having a Pinterest account to do visual searches from Chrome. Now, anyone can perform visual searches around the Web using the Pinterest Save button.

Jennifer Cowan is the Managing Editor for SiteProNews.

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