How to Pick the Perfect Domain Name for Your Business

It’s far from easy choosing a domain name for a business – there aren’t exactly many options left when it comes to the .com domain extension. But, it’s still important to do whatever it takes to get a domain that suits your brand. After all, it’s going to be the face of your business for online consumers. If you’re having trouble choosing a domain name, consider some of the following tips that could help you build a shortlist.

Royalty Free Photo

Consider the Length of the Domain

The shorter your domain, the easier it is to remember. However, you don’t want a random 5-character domain – that won’t give your brand much/any exposure. Picking a domain is a tedious task, but if you can find something short that still exposes your brand, you’re onto a winner. Don’t let the length of a domain be the deciding factor though, just ensure you consider it – you could end up finding a gem.

Domain Extension Makes a Difference

Many website owners opt for the .com domain extension because it’s the most popular extension available. But, it might not benefit your business if you’re a local business in the UK that only serves the local community. Therefore, it’s sometimes a wise choice to go for a country extension. If you’re serving a local community in the UK, go for a .co.uk extension. If you’re serving a global audience, it’s best to go with a .com domain. If you’re really unsure on the extension, always go for a .com and the country extension that your business resides in.

Invest in a Premium Domain Name

This isn’t a viable option for everyone, but it’s still worth considering if you have your heart set on a domain but it’s already taken. It’s worth spending the extra money on a premium domain (if it’s available) rather than just settling for a domain that’s available but doesn’t necessarily work with your business. Of course, premium domains can be very expensive, but if the name of your company, for example, is taken, it could be worth the investment. After all, if your business doesn’t work out, you could probably sell it for a similar price you paid for it.

Take Advantage of Online Domain Generators

If you haven’t yet decided on a business name and you’re just playing with domain names to see what you can come up with, an online domain generator could help you on your way. The domains are very random and they might not be of any use to your business model at all, but they do tend to throw up a few good ones from time to time. Have a look at some of the best domain generators by clicking here.

A domain name could prove to be the deciding factor in whether your business is a success or not, so it’s highly important you brainstorm in detail to come up with a domain that suits your brand down to the ground.