Brands on Pinterest Have Better Chance of Upping Their Holiday Sales

If your brand is not on Pinterest this holiday season, you may be missing out on a significant sales opportunity.

Pinners are 35 percent more likely to buy gifts than non-pinners, according to the social media site’s stats. And, when pinners do buy, they spend 45 percent more than other shoppers.

Pinners also begin their gift searches two times earlier than those who are not on Pinterest, so the earlier your brand starts posting gift ideas on the site, the better it is for your bottom line.

To help brand owners, Pinterest has launched a holiday content series featuring gift trends as well as strategies to help you reach holiday shoppers. Category-specific holiday posts —  beauty, entertainment, food or retail — offer tips for engaging pinners.

To aid shoppers, meanwhile, Pinterest has launched a brand new feature: Its Pinterest Secret Santa.

“Our goal is to help Pinners make gift shopping less of a guessing game and provide ideas that recipients are sure to love,” Pinterest creative program lead Nancy Jeng said in a blog post. “It’s the ultimate personalized gift guide.”

Pinterest Secret Santa helps its users find friends or family on the social media site. Pinterest’s API is then used to create custom gift idea boards based on what those friends or family members have been pinning. For gift recipients who are not on Pinterest, shoppers can get ideas by selecting a gift persona — such as pet parents — that is similar to the person they are shopping for.

Jennifer Cowan is the Managing Editor for SiteProNews.

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