Why You Need to Take Product Reviews Seriously

The nature of product reviews has changed a great deal since the advent of the internet. Prior to the internet, product reviews were limited to a small selection of quotes to be used on packaging and eventually television and radio broadcast advertisements. Now, however, it is much easier for customers to leave reviews, they have many more platforms that they can use to do so.

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This is good news for both businesses and customers. From the perspective of the customer, having access to a wide range of reviews from a diverse range of people allows customers to get a good idea of whether a product is suitable for them before committing to a purchase.

For businesses, product reviews provide a free and easy form of advertising. Good reviews are often more effective than marketing campaigns themselves owing to the fact that they don’t appear to customers as a form of marketing material. We react very differently to things that we know are marketing materials and designed to sell us something.

Embracing the potential offered by product reviews is essential for any business in the modern age. In this article we take a look at just some of the unique advantages available to businesses who collect and effectively deploy product reviews.

Drive Up Sales

Customers are much more likely to make a purchase of a product if they can read a review of it first. This gives them an opportunity to make sure that it is suitable and to look for answers to any questions they might have about the product. Obviously good reviews will be much more effective in selling a product than negative or mediocre ones and the only way of securing these is to produce quality products and service!

Customers Expect Them

Customer reviews have become ubiquitous across all ecommerce platforms, when customers are considering purchasing a product one of the first things they often do is go online and look for existing reviews. If they can’t find any reviews for your product, they might assume that you are trying to keep them hidden because they are less than flattering towards your product or business. They have become so ubiquitous that an industry has risen up around the concept of offering reliable product reviews.

Build Trust

Customer reviews are an organic form of marketing, by using real quotes form real customers you are able to demonstrate to potential customers that your product is popular among an existing user base and will therefore increase trust between your business and new customers.

Incidentally, you shouldn’t be afraid of negative reviews, if visitors to your website see that your product has a large number of reviews, all of which are glowing, then they might end up not trusting them and the reviews will have the opposite effect to the one intended.

The opportunities offered by making use of product reviews shouldn’t be overlooked, they can do wonders for any business, offering an organic and natural way of promoting new products.