Why Shouldn't You Create WordPress Website | Business

Web design company describes the reasons not to use WordPress for creating a website: slow website loading speed, bugs, high server load, insecurity and so on.

WHY SHOULDN’T YOU CREATE A WORDPRESS WEBSITE?

Don’t consider Direct Line Development to be a common web design company like others in Philadelphia. It is an agency able to provide IT services of a high level at affordable prices. It doesn’t matter whether you need an ecommerce website or a landing page, our team of highly qualified developers and designers will do their best to satisfy your demands. We are a team of professionals, that’s why we do not use third-party platforms like WordPress in our work. All our solutions are in-house.

Why are we against WordPress? The thing is that this website builder was designed particularly for bloggers. It is a suitable solution for the beginners who want to manage the content without looking into the depth of website design and development. The resulting site usually turns to be simple but not as professional. It is adequate for a blog, but it is certainly below the needs of a corporate site. In the article below we will try to explain the main reasons not to use WordPress CMS and answer the question of why shouldn’t you create a WordPress website.

SLOW WEBSITE LOADING SPEED

How to create a WordPress website? At first sight everything seems very simple. You register in the system, open your account, select the most suitable website design template and your site becomes the same. All major templates are available free of charge. What could be better? Unfortunately, there’s more here than meets the eye. As soon as you decide to add some more material to your website design structure, your website begins to get bogged down. Don’t think the speed of your computer has influenced the situation. Believe us — it has nothing to do with it. Ultimately, the end users have to spend their time on waiting for the website to load up. You have to admit it’s not very good for the firm’s image. It is especially dreadful if your business is operated in Philadelphia, or where there are a lot of competitors, and you can lose your potential clients easily. If you wonder if your site is fast or not, just go to www.testmysite.thinkwithgoogle.com and enter an appropriate URL into the empty field. Google will show you how fast your website is and list the main factors influencing it. Please note that if the speed is slow, your site will never go on top of search engine results. So, if you want your website to be fast, don’t even think about WordPress.

HIGH SERVER LOAD

Imaging your business is small and you decide not to see professional but create a website with WordPress. Your site has been successfully launched, it is SEO friendly and the only thing left is to find a person able to host and monitor it. Most likely you will agree to the WordPress host as well in order not to be weighed down by additional tasks of seeking professional help. This is where you are wrong. The fact is each new WordPress module added will make your website slow down even more. This is due to WordPress’s hosting nature. This company and other similar firms just do not have technical capacities to provide their customers with the best hosting solutions. So, there are two paths laid out before you. The first one is to have WordPress hosting that entails considerable expenditure. The second one is to look for other web development and design alternatives.

AN INCREDIBLE AMOUNT OF BUGS

You may have heard that any novice can make a WordPress website. Just choose a template, decide what block to add, and presto, you have managed to build a new site in a cost effective manner! This is a mistake again. First of all, this website design is hardly professional. Secondly, there is no web development here at all. The site of this type has numerous bugs and errors especially if the template is free. To add fuel to fire, you will have to pay additionally for bug fixing. Forget about saving money and cost cutting. The main reasons of all these errors and bugs are external ones. The first cause lies in web browsers. The truth is that WordPress websites are compatible with the latest versions of Internet browsers only. That’s why if your clients use the older or unpopular versions on their computers they will face the bugs. Fixing and updating involves further cost.

The second source of errors, as was mentioned above, is also external. It is the growing popularity of mobile devices. People prefer viewing sites on the screens of their tablets, laptops and smartphones when they are on their way to work or home. Gadgets have their own applications and browsers and require sites to be adjusted and adapted to their functionality and screens. If you have created a WordPress website that doesn’t have responsive website design you are going to lose. It will be uncomfortable for a user to browse your site via his mobile device. In the end he will give up and go to your competitor whose website is adaptive and user-friendly. Of course you can upgrade to a responsive website design but it is rather costly.

WORDPRESS LAYS THE FOUNDATION FOR CATASTROPHE

What our clients like in custom design is that it is unique and individual. Before beginning work, our designers search and analyze all the information about the client’s industry, find out what his customers like and dislike; then create a design scheme which reflects specifics of the business and customers’ needs. Location of the company is also taken into consideration. For example, you are from Philadelphia and wish to have an access to the local market. The web development company has to understand what to do to get your website to the top of all the search engines. With regard to WordPress you have to pay for this service.

Why are we talking about catastrophe? There are several good reasons for that. The first one is Google can’t identify separate WordPress users because they log into their sites via one and the same system. When Google engine analyzes your site, it sees the same features and options that other similar WordPress sites have. There is no difference between your website and lots of others, it is not unique. That’s why you can forget about going to the top of Google. It is especially catastrophic if you have an ecommerce website. The second reason is pricing. WordPress offers free templates only for those who do not want to have professional website without good graphics and so on. These pages are good for Blogspot/Blogger users. But if you want additional features, search engine optimization, responsive design, everything a professional website requires, you should pay. Therefore, our opinion, it is better to pay to a web design company than to an unfamiliar WordPress specialist. That’s why do not use WordPress as a CMS.

WEBSITE INSECURITY

Popularity of the WordPress CMS attracts hackers from all over the world. They can crack your website without any difficulty. Moreover, there are a lot of Internet articles on how to hack a WordPress page. It means that anybody can read them, break your website and get all the data. In this case, you can lose not only your private information, but this of your clients. That’s very bad for any business, especially for your client. If you have an ecommerce website, it is exponentially worse, because your customers leave their payment details on your site. You must protect your customers’ data and privacy. Any violation of security will consequently affect your business and reputation. You can say that any website can be attacked, even government-hosted ones. It’s true, but WordPress sites can be broken by any teenager able to search the web.

SEARCH ENGINE MISTRUST

As you probably know our web design company, Direct Line Development, is also in charge of search engine optimization for our customers. The reason we mention this, is because we are aware of how it’s hard to get a WordPress site on top of Google rankings. In contrast, a custom website created by a highly professional website designer, achieves stronger results. Google has not officially stated about this phenomenon, but many SEO specialists say out loud that it’s impossible to promote your template-based site on Google without hard work and additional cost. To do this you should use additional SEO instruments, such as add-ons, plugins and extra modules. All these tools cost money, of course.

REPETITION AND PATTERNS WILL BECOME YOUR CRASH

Building a template-based website is like choosing between two identical books in a bookstore. The plot, the cover, the size are the same, except, maybe, some small differences like fly-leaves, font size and color of both books. We bet that you don’t want people think that your firm is just like every competitor in the region, or even in the country. If your website is made out of a template and looks like others, your prospective client will not see you as any different. If your business is unique, your website should be unique either. This cannot be achieved if you use a free WordPress service. Of course, you can pay, but every time you do it, a new problem could appear. The new problem can be fixed only if you pay again, and so on and so forth. It’s a never-ending cycle. If you have a business you should think ahead, looking to the future. That’s why the best decision here is to pay for a custom site to a good web design company.

WHAT TO DO IF YOU HAVE ALREADY BEEN USING A WORDPRESS SITE

Let’s just say you have decided to invest in a new, custom website. You will wait several months for your new site developed, but you still have your old, WordPress site. What should you do with it to improve your situation? Here are some tips:

1. Update the version of WordPress. New WordPress versions usually have the bugs fixed. Moreover, they have upgraded plugins and add-ons which will help your site stay afloat. Upgrading the version is very simple. You can find a step-by-step instruction on how to do it in the WordPress Codex section.

2. Do not download plugins from unknown sites. The majority of them contain Trojans, viruses and ads. Moreover, they injure copyrights. That’s why use only WordPress official sources.

3. Move your website to a better hosting. If the host is good, it will backup your site database and protect it from infection on the same service. To find out which of the hostings is the best, you should learn all the information about them and read the feedback. These data will help you choose.

4. Make sure you have created a strong password for your site. It is especially a necessity for those who want to make WordPress site private until launch. A lot of people prefer using weak passwords in order to remember them easily. But it’s a very bad practice, especially for business. The password should be as strong as possible. Otherwise, the website will be hacked. Use different letters, numbers, and characters randomly. Remember, the length of the password should not be less than 8 characters.

5. The admin login should not be standard like ‘admin’ or ‘root’. Use hard-to-identify login in order to prevent your site from unwanted attacks, breaks or even termination.

6. Do not forget to make a backup of the WordPress database and content on a regular basis. If you care about security and safety of your site, this is a must. If you think it’s a difficult task, don’t worry. You can use a special plugin to this. Just a few clicks, and the current version of your site is copied out. Our web design company also recommends performing regular backups with the help of your hosting provider.

7. Use restricted number of themes and plugins and delete those you do not need at all. Do you wonder why? First of all, they are unsafe. Secondly, they slow down your site’s speed. Thirdly, if your system is clean, it would be easier to maintain and manage.

THE CONCLUSION

Let us take stock of the facts mentioned above. Whom is WordPress CMS suited to? If it is the first time you order a site and you do not need extra functionality, try WordPress. As WordPress was originally developed for bloggers, it will be good for you if you have decided to start a blog. If you don’t mind spending money on additional features, bugs fixing, costly hosting and templates you can also use the WordPress CMS. Remember, cheapness, affordable pricing and uniqueness of this system is just illusion.

Now you know why not to use WordPress for website. If your company is serious and large, this solution is not for you. Custom website from a reliable web design company is what you need. Investing in a not-WordPress site will help you avoid a lot of problems in future including waist of money. You’ve probably surmised our web design company, Direct Line Development, does not use WordPress. All our projects are unique and exclusive. Just let us know about what you need and will develop a good site for you and help you achieve your goals.