Top 4 Trade Show Display Booth Design Tips

Top 4 Trade Show Display Booth Design Tips

A successful trade show projects the most compelling and inspirational digital signage for a company’s products and services through creative exhibit solution designs that make use of portable trade show displays, island displays, inland and customized banner stands. If you are exhibiting your merchandise for the first time, you must be thinking of some innovative ideas for the event. Here are the top 4 highly effective design tips to make the task easier.

Ensure Consistency in Branding

The key to a great trade show is the presentation of the merchandize and the consistency throughout the exhibit area. If you have a portable trade show display booth then the logos, graphics, hangings and the display vibe should clearly manifest the brand’s specialties from top to bottom. Make use of matching colorful charts, wall content and kiosk graphics that blend well with the brand’s logo. Whatever accessories and units you use for the floor plan, make sure the theme is consistent throughout the design elements for a stunning and poignant visual impact.

Be Clear About Your Brand’s Abilities

According to some trade show experts, being honest and open about what exactly the company does is essential for achieving your marketing objectives. It has a long term impact on your business’s growth. Since a trade show is a medium to connect with a large set of audience, it’s better to showcase your exact abilities and services through an engaging design manifested through banners, wall content, exhibit solution graphics and charts. The content feed at the booth should provide a limpid understanding of the products and services offered so that the attendees do not have to ask a sales rep about it, rather, their queries must be focused on more specific and productive.

Infuse Ingenuity To Stand Out

To be a crowd pleaser and inspirational amongst the slew of booths at a trade show, jiggle the creative flair a bit and think great aesthetics. Use on-brand hues, customer engagement techniques like demos, product walkthroughs and display sessions, creative marketing content and non-sales interaction with attendees. The last thing you want from your trade show is to say goodbyes to jaded attendees who aren’t really interested in the booth. To infuse engagement, think of creative ways you could turn your service or product into a fun game or sport session for a rocking Booth. Elevate, for example, motivated attendees to take selfies with a display that superimposed Homer Simpson’s face on their heads. Get a bit playful with the design.

Include Cool Giveaways

While the purpose of a trade show is to let people know about your brand and offerings, it’s a great idea to include nice giveaways as part of the event. This way attendees get motivated and engaged to check out merchandize at a display booth and ask specific questions that interest them. Anything from free snacks, coffee, popcorn to discount offers and free event products would be welcomed by the tired and hungry people at the event. For example, you can have a movie theater-style popcorn section at your booth where people could enjoy delicious snacks while they checked out the display content.