3 Instagram Trends That Are Dominating the Social Media Marketing in 2018

When it comes to making a name for yourself, whether you are an influencer or a startup brand, Instagram tends to be the ideal social media platform for you. Regardless of your purpose, whether you want to promote your products and services using the visual content medium on Instagram or increase your follower base, Instagram can turn your online marketing effective without much effort. Eric J Dalius

Although this social media platform promises you to offer endless possibilities, you have to keep an eye on the latest trends on Instagram in order to make the most out of it. With that being said, here are some of the prevailing trends on Instagram that you will be seeing in 2018.

Attempts to Get Over the Algorithm

Just like the major search engine Google, Instagram also devised some updates in its algorithm in 2016, which had a major effect on most of the influential communities and brands on the social media platform. The result of this algorithm update on Instagram led to display content in chronological order, much to the dismay of many brands and influencers. The image-sharing app suddenly started to drop the number of user engagement due to this update and marketers started to employ new tactics to beat this algorithm change. One such technique is known as Sandwiching, where marketers strategically share a promotional post in between two normal image posts. In 2018, apart from this sandwiching technique, the platform is supposed to experience more ways to beat the algorithm.

Instagram’s Shop Now

This Instagram feature can be utilized for shopping for your products if you have more than ten thousand or more followers engaged in your profile. The Shop Now service on Instagram allows brands to incorporate links to their store pages or specific products. If you are running a business on Instagram and want more followers for availing this feature, you can opt for the services of credible firms like https://gramblast.com/ and other online sources. Besides having a large follower base, you must be having an Instagram business account to let people buy your brand offerings on this platform.  

More Focus on Video and Instagram Live

If you are an influencer or have been given the responsibility to promote your business on Instagram, it is time to get comfortable and ready in front of the camera with a natural smile. The Instagram Live and video features have experienced an enormous increase in their popularity, especially among the younger generations who also tend to be the core of this social media platform. Therefore, it is important for you to recognize the potential of video and Instagram Live and follow this trend in your upcoming Instagram marketing campaign. Moreover, it has been found that video posts have better user engagement than the image content of brands. Read more: Best offers, deals and coupons at

Concluding Thoughts

Just like any other social media platforms, even trends on Instagram come and disappear within a few months. But, these three trends have stood the test of time and have been widely accepted by the users, making them more than important for brands to include them in their Instagram marketing campaigns.