Shping ICO: The future of shopper marketing?

Who does not like shopping? As a matter of fact, not only people who shop love shopping but also the retailers who sell and generate trillions of dollars every year. However, the process of shopping and the habits that shoppers have, keep going through an evolution and changing drastically over time. The choice that the shoppers have is a lot more and the access to the products has been as easy as buying something from home with a device that also provides very detailed information, reviews, and evaluations about the products. However, the evolution is not stopping here and companies such as Shping move the development process further.

What is Shping?

Shping is an innovative marketing system as well as a brand protection environment that magnifies the cyclical decision-making process known as the path to purchase. In other words, the path to purchase is connecting the demand of consumers to the stuff that shoppers buy. Shping is enhancing the process at every possible stage of the journey and it takes the process as far as after the customers have left the store. The Shping platform is a marketing system that works through self-service. Shping gives brands and retailers ability to market to the buyers while shopping, which take place in stores. The goal of the platform is to benefit both sides – the customers and the businesses. The businesses will pay much less, then they would for working with advertising agencies and at the same time will get better results according to Shping. Meanwhile, the customers will be better informed and will not become victims of disinformation. The team behind Shping is a combination of software developers and entrepreneurs who believe in the potential of the blockchain, smart contracts, and digital currencies. The team members hope to make their goals and objectives come true with their previous experience, current potential, and forecast concerning the future of shopping.

Shping app

The Shping app appears to be an application designed for smartphones and serves as a mobile search engine. The app of Shping lets the shoppers scan the barcodes of various products and find out a lot of useful, relevant information about the product. The information is usually provided by brands and authorities. This way the buyers are able to check the authenticity, reviews, and the status of the product, which will be contributed by other users of Shping. The goal of the Shping app is to make the decisions of the consumers more informed and smarter.

Shping ICO

The Shping presale took place starting from the 22nd of January 2018 and was over on the 31st of January 2018. The Shping ICO is taking place form the 2nd of February 2018, until the 23rd of March 2018. A Shping token SHPING is worth $0.01. Shping is based on Ethereum platform and the tokens are ERC20 type. The company behind the ICO is based in Australia. People from around the world can participate in the ICO and can buy Shping tokens during the token sale, except for the residents of the USA, New Zealand, and China. The supported currencies cover both fiat currencies such as the Australian dollar and US dollar and cryptocurrencies such as ETH, BTC, ZEC, ETC, LTC, and DASH. The total supply of the SHPING tokens is 10 billion. The 50% of the total supply of the tokens is for purchases, the 42% is for the app incentive reserve, the 5% is for the advisers, the 2% is for the team and the 1% is for bounties.

Shping tokens

The buyers of Shping token can use it on Shping platform for various instances. For example, the ownership of Shping tokens gives people ability to use the Shping marketing module as a brand – customer. Shping coins owners can store their coins on ERC20 compatible wallets only after the token sale is finished. If the buyers of the tokens are brand owners, they can also use the Shping coins for running campaigns on the Shping Marketing Module. Those people who have bought Shping token at the time of the presale get a 40% bonus in Shping coins, which is completely free of charge.

Shping market

Shping believes in some factors that will make the market favorable. One of those factors they call “Information-on-Demand” paradox. This means that with the increase of offers available on the market consumers tend to require more detailed information before making purchases. As a reaction to this trend of being well informed before making a purchase, the brands usually provide information that they believe will influence their buyers’ choices positively. By using integrated blockchain technology, Shping Platform lets the users get access to useful, reliable, relevant information by taking a simple step – the barcode of a GS1 product or alternatively data matrix.

Another factor is the increasing demand for a “loyalty management” system. Shping wants to tackle the loyalty platform with a single sign in so that various brands will be able to get involved and use this to reach out to the customers.

One of the major issues that Shping wants to overcome is fraudulent action that is created around the brand names in the most complex way possible. However, this threat was taken as an opportunity by Shping. The platform concentrates on the protection of brands and tries to make those more accessible.

Shping also wants to take advantage of the increasing popularity of the payments with mobile apps.

To sum up…

Sometimes it is hard to guess which ICOs are just talking the talk and which ones are actually walking the walk. The goals and objectives of Shping are rather interesting and tend to solve many of the current problems and create various convinces not only for those people who like to shop but also for the sellers, retailers as well as the brands. All we have to do now is to wait and see if the Shping ICO ends up reaching its target cap and what happens after the ICO. Let’s hope we all get a chance to use the interesting features that this platform wants to offer.