What are the Critical Skills Needed by a Social Media Manager?

MarTechAdvisor.com has recently published an article “7 Critical Skills for a Social Media Marketing Manager” under its Social Media Marketing section. Also, check the recently updated GreenZone Buyer’s Guide on Social Media Marketing Tools for SMBs which no SMB will want to miss.

Within the span of a decade, social media has overtaken others forms of advertising. For a brand to be noticed, it must have a social media presence. Cue the social media marketing manager. This individual brings the benefits of social media marketing to their brand or company. From LinkedIn to Twitter, from Facebook to Instagram, and every other social media platform; this unique individual creates a social media marketing strategy that drives customers to engage with and become loyal followers of their brand.

Free Download for “A Quick Guide to Social Media Marketing Tools for SMBs” Buyer’s Guide is Available at https://www.martechadvisor.com/buyersguide/social-media-marketing-2/a-quick-guide-to-social-media-marketing-tools-for-smbs/

But how does a social media marketing manager deal with the entire gamut of operations to build their brands reach and expand their influence? Apart from the keen eye for design and flair for writing, what are the critical skills needed by a social media manager?

Here are 7 critical skills of the best social media managers:

1. Project Management

2. Being socially active

3. Reading between the Lines on Analytics to understand your audience

4. Using multiple platforms and tools with a mixed approach

5. Staying updated with the latest trends

6. ‘Getting’ the context

7. Know the tool

These are just a few of the skills that social media marketing managers need, but they are the critical ones. What other skill should I have added in here? Leave me a comment below and let me know.

Key Features of “A Quick Guide to Social Media Marketing Tools for SMBs”:

New possibilities with social media are not only constantly being introduced, but old ones are being used in new ways, or straight up abandoned. In these changing times this Guide will help you:

• Identify the best-fit SMM tool: Every business has varying objectives. Now here’s the deal, there is no dearth of choice when it comes to picking from the many social media marketing tools available. But there is a growing need for SMB marketers to align the functionalities of these tools to their overall business objectives. The MTA Buyer’s Guide evaluates these features for you and gives you a quick breakdown of the functionalities of each tool to help you make a better choice.
• Breakdown of key features: Knowing what features can help your business scale social media marketing efforts is one part of the game. As a marketer, knowing the difference between ‘Must-Have SMM Features’ to ‘Good-to-Have SMM Features’ can make a big difference.
• Pricing and cost factors: Pricing is always an important consideration when making any purchase decision. The SMM Buyer’s Guide categorizes each tool against a pre-determined pricing index which helps you pick the ideal tool for your business based on budgets and related cost factors.
• Top industry vendors: The SMM Buyer’s Guide includes a cohesive list of the Top SMM vendors specifically suited to SMBs, making it far easier for SMB marketers to reduce the time and effort spent on evaluating and choosing the ideal SMM tool.

“7 Critical Skills for a Social Media Marketing Manager” full read available at https://www.martechadvisor.com/articles/social-media-marketing-2/7-critical-skills-for-a-social-media-marketing-manager/ .