3 Tools to Make Video Marketing Easy for Small Businesses

There has been a surge of videos in digital marketing. But why is everyone suddenly jumping onto the video bandwagon? The truth is that video isn’t new, neither is video marketing. It’s just that, humans being visual creatures have become more video hungry, resulting in the need for creating compelling, high-quality ones.

Video marketing amplifies the benefits of traditional marketing techniques and brings to plate some advantages like:

• Increased brand awareness
• Strong online presence
• A boost in social media engagement
• Improved brand reputation and trust
• Potential for higher marketing ROI
• Better Ad-Effectiveness
• and much more!

Whether you are a large-scale company or a small business, it is essential to incorporate video into your overall marketing plan.

If you run a small business or have just started a new venture, chances are that you are probably low on budget and hiring professionals to create your marketing videos might be too much of a cost.

But there’s good news! If you have your core marketing objectives defined, a great idea to promote and some interesting, high-quality content, you can make your own videos!

Pro Tip: There is always a first time for everyone. Even an amateur can make good videos!

There are lots of excellent, and cost-effective video marketing tools available today. These can fit right into a small business’ tiny budget.

Here are 3 useful tools to help you:

1.      Animoto

2.      Animaker

3.      Biteable

As more companies are adopting a video-centric marketing strategy, you too have to UP your game and get with the times. Instead of spending money on a video production agency, you can try these tools and save a lot of time (and money!). And remember, you might be able to better articulate your thoughts if you create your own video! So what are you waiting for? Hit the Record button!

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