ICO Funding Is The Big Draw In Martech Funding This Quarter | Makes a dramatic entry as the highest funding type received by any company

SAN FRANCISCO, CA – April 10, 2018 : MarTech Advisor, the world’s leading resource for marketing technology related news, research, resources, expert views and perspectives; released their exclusive Q1 2018 Investscape today. Amongst the many highlights, two that stand out include: the emergence of a brand new investment type and the growing number of countries that received funding, outside of the US.

Initial Coin Offering [ICO] has made a dramatic entry as a new funding type this quarter – Telegram Messenger got the highest overall amount of $1.7Bn in ICO funding. ICO is an unregulated means by which funds are raised for a new cryptocurrency venture.

Martech companies which received ICO funding include Mobius (USA), Telegram Messenger (UK), Endor (Israel), AdHive (Estonia) and Patron (Japan), with a total VC funding in ICO of $1.8Bn for the JFM 2018 quarter.

Last quarter, martech funding had started picking up pace outside of US. Interestingly, this quarter ROW-based companies have edged out US based companies in terms of value of funding received – $2364.1Mn [ROW] compared to $1272.9Mn [US]. Top funded countries include United Kingdom [$1715.40Mn], Canada [$204.07Mn] and South Korea [$130mn]. Countries which got more than $50mn funding are India [$73.75Mn] and France [$55.78Mn].

Amit Varshneya, CEO of MarTech Advisor, commented “Funding in the martech space is currently going through a remarkable phase. With new funding types and new emerging countries re-defining some of the rules, we are proud to be the one unbiased resource that continues to track and compile all the action. Our Annual Investscape for 2017 was well-received by both – the VC fraternity and the martech ecosystem – and we will continue to serve their need for such a resource, with the quarterly Investscapes in 2018.”

Q1 2018 saw an elevation of 128% in overall funding of martech companies at $3.6Bn, compared to Q1 2017 which was at $1.6Bn. Major investors included Sequoia Capital, Insight Venture Partners and Lighter Capital.

Click here for one-click access to the full report.

About MTA Investscape

Released since 2015, this year, the report provides informed commentary from industry experts, comparative graphs and charts tracking data from 2014 onwards, and a compilation of all the quarterly infographics, for anyone interested in the martech landscape – across vendors, startups, VCs and marketers.

MarTech Advisor’s Annual Investscape 2017 is available here.

You can access all previous MarTech Advisor Investscape infographics since 2015 here

About MarTech Advisor

MarTech Advisor is one of the fastest growing media brands providing unbiased news, in-depth research, reviews, expert views and perspectives on the growing marketing technology space. A community of over a million professionals; includes highly engaged thought leaders and marketing experts, that regularly contribute and participate on MarTech Advisor to create a relevant and actionable content experience. For modern marketers, who are looking to create positive business impact in the constantly evolving martech industry, MarTech Advisor is the one definitive advisor who can suitably facilitate their journey and help them succeed.

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