The Beginners Guide to the Programmatic AdTech Ecosystem: Explained in an Interactive Graphic!

MTA Exclusive! AdTech is an ocean – avoid the icebergs with this interactive Prezi graphic that explains in plain English who does what.

Anyone who has done even rudimentary research on Programmatic AdTech would know that it is a complex ecosystem. In fact, the ecosystem is as complex as the process itself. It’s an alphabet soup of DMP, DSP, SSP, Exchanges, Servers, Affiliates etc. floating around.

For a beginner in the AdTech world, it is confusing and it doesn’t help that the ecosystem is still evolving and changing every day. There are no hard and fast boundaries to who does what and there is a lot of overlap.

We’ve tried to pin down what fits where and who does what in an exclusive MTA interactive graphic that will put things in perspective for beginners trying to make sense of the space. Have we forgotten something? We’d love to have your inputs, so we can make the graphic more complete!

Source: https://www.martechadvisor.com/articles/ads/the-beginners-guide-to-the-programmatic-adtech-ecosystem-explained-in-an-interactive-graphic/