The Best of... AdTech and Programmatic in 2017 and early 2018

AdTech – including programmatic AdTech – is evolving at breakneck speed. From the mad rush to be the first truly unified auction to B2B marketers getting more comfortable with data-driven programmatic, the space is in flux. This handy, one-click download will make sure that you don’t get stuck or struck in the melee.

From the issues around user data privacy (AdTech companies are desperately trying to get consent from users to track their digital browsing behavior through in-browser opt-in messages. Should in-browser messages qualify as acquiring user consent or not?) to how programmatic can be more transparent and fair (are unified auctions truly unified?); from rationalizing the players in the AdTech ecosystem (its complicated!) to dealing with the intrusiveness of digital ads (will we one day have UX-enhancing digital ads?)– we topped off an exciting year in AdTech with a March Special Focus on All Things AdTech.

Choose from:

• Original and exclusive features from the brightest AdTech professionals including leadership at Krush Media, Hawthorne Direct, ReFUEL4, MRP and Acceleration Labs, MediaMath, Vidyard, MainAd, BlueConic, White Ops etc.

• Conversational pieces between Editor-in-Chief Chitra Iyer and executives at Lotame, MRP, AdTelligent, Sublime Skinz and a lot more

• Interviews featuring MTA AdTech category expert and CEO at Kelly Newman Ventures, Hari Sankar, SVP of Product at VideoAmp, Matt Fusco, Senior VP – Business Development and Operations at Barometric, Matthew Fanelli, SVP at MNI Targeted Media, Matthew Mobley, CTO at Merkle and lots more.

• And finally, a roundup of the most interesting news related to product releases, updates and funding from the world of AdTech in 2017 to date.

We hope you enjoy this one and come back next month, when we cover “The Best of .. Marketing Automation in 2017 and early 2018”.

Source: https://www.martechadvisor.com/articles/ads/the-best-of-adtech-and-programmatic-in-2017-and-early-2018/