Your Handy Guide to Selecting the Best-Fit Marketing Automation Software

Small business owners are typically faced with the challenge of limited staff. With automation software, there is a better chance of effectively managing multiple marketing tasks despite it. It’s been proven that Marketing Automation can optimize every marketing function, improve overall execution and enhance customer engagement. But to extract the best of what Marketing Automation platforms have to offer, it is crucial to identify the best-fit tool according to business type and need.

In this third-year edition of MarTech Advisor’s Buyer’s Guide to Marketing Automation Platforms for SMBs, we provide you with an updated list of vendors across the Grey, Amber and “GreenZone” of our internal proprietary evaluation.

How this Guide helps SMBs:

• Identify the best-fit Marketing Automation tool for your business, as per need

• Shortlist platforms of choice based on their key features and pricing

• Choose and compare from a list of top vendors; based on MarTechAdvisor’s unbiased proprietary evaluation

Download the Guide at https://www.martechadvisor.com/buyersguide/marketing-automation-2/your-handy-guide-to-selecting-the-bestfit-marketing-automation-software-2/ , have a look – and then tell us what your favorite Marketing Automation features are, what tools you use for your business, and why?!