CX, EX and the evolving CMO mindset: With Latane Conant, CMO at Appirio
Latane Conant, CMO at Appirio shares key insights on the evolving role of a CMO and the digital transformation challenge. According to her, it’s critically important to have an external perspective along with linking employee engagement to customer engagement. Latane attended the University of Virginia. She says that her greatest achievement in life is her 4 boys (husband, 2 kids, and DaVinci the dog). She says that one day, she would love to live in London!
Prefer to read the interview instead of watching the video? Scroll below for the transcript
Watching after all? It’s a 10-minute masterclass for marketers, but if you’re in a hurry, check out these memorable moments from Latane’s interview:
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0:09 – How is the role of the CMO evolving?
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3:15 – Top tips for CMOs to evangelize the CX mindset.
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5:26 – If employee is the owner of CX, then how can you build EX?
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6:20 – How can non-tech savvy companies embrace digital transformation?
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8:53 – Critical skills for young marketers.
Watch/ Read Complete Interview at https://www.martechadvisor.com/interviews/cloud-amp-integration/cx-ex-and-the-evolving-cmo-mindset-with-latane-conant-cmo-at-appirio/
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