The Best of... Marketing Automation in 2017 and early 2018

Our recently released Q1 2018 Investscape tracked that the VCs are showing some serious love for Marketing Automation – with $141 million in funding in just 3 months of the new year. This was however no surprise to us, since organizations are in dire need of leveraging automation to deliver on CX expectations. And that’s not all, with the advancement of machine learning, chatbots and access to intelligent analytics, there will be more notable developments ahead. This handy, one-click access PDF will make sure that the best writing on Marketing Automation doesn’t slip through the cracks as you cruise through your busy schedule.

In this issue, we have compiled content covering the full MA spectrum – from optimizing MA ROI to harnessing the power of AI and everything in between – with dedicated sections for larger areas such as email marketing. Here’s what’s in store:

• Original and exclusive features from the brightest professionals including leadership at Hawthorne Direct, The Moneytizer, Workfront, Amdocs, Motivosity, Visual IQ, Sendwithus, MessageGears, j2 Global, Stirista, Headway, Kiwi, Jetlore, Return Path, Epsilon, Coherent Path, SAP, and Vidyard etc.
• Interviews featuring Marketing Leadership at Marketo, Goodvidio, Selligent, SharpSpring, Impartner, SendGrid, Sendwithus, Sigstr and more.
• And finally, a roundup of the most interesting news related to product releases, updates and funding from the world of Marketing Automation from 2017 to date.

We hope you enjoy this one and come back next month, when we cover “The Best of .. Data in 2017 and early 2018”.

Tell us what you think and what themes you would like us to cover in future ‘Best Of…’ issues. Email us at [email protected]

Download the Best Of…. Marketing Automation Compilation Series Here [NO form fill required. Just click to download.

Source: https://www.martechadvisor.com/articles/marketing-automation-2/the-best-of-marketing-automation-in-2017-and-early-2018/