YOUTecH with Caitlin Culbert, Marketo Practice Director

Caitlin is currently the Marketo Practice Director at The Pedowitz Group, where she is responsible for leading the services delivery, a team of experts, and their partnership and solutions program.

She shares her martech story with us this month on YOUTecH along with some insider tips for entry-level martech-ers!

Well, let’s begin at the start of my martech journey…

I graduated from Kennesaw State University with a BS in Communications and started my career in Broadcast Radio, before “falling” into marketing and then finding Debbie Qaqish and learning about Revenue Marketing. Besides work,

I enjoy spending time with my family and fiancé, traveling, and enjoying all the fun this beautiful city of Atlanta has to offer (especially now that it is Braves Season!).

What I LOVE(D) most about martech was the challenge and the people. I love learning, so getting to be among some of the greatest minds of this generation is exhilarating. I love a good challenge, and I have the routine day to day, so it makes my work life challenging, and at times can be stressful, but mostly rewarding and exciting.

My professional plans keep evolving for me as fast as the Martech landscape, as more things change, so do my future plans, including how I do my current job. I know I want to stay in this space, and I know I want to continue to consult, train and grow and manage teams of intelligent individuals, but what that looks like exactly changes as quickly as the landscape does for me.

Complete Article is Available at https://www.martechadvisor.com/articles/marketing-automation-2/youtech-with-caitlin-culbert-marketo-practice-director/

Kim Albee, Founder & President, Genoo Says

Key considerations for SMB’s selecting an MA platform: select one that will enable and support you to implement best practices and get the most out of it. In terms of B2B pain points: keeping your leads engaged over time, building trust & authority, and staying top of mind – key elements we make easy – turning leads into qualified leads and cutomers.

New Buyers Guide “YOUR HANDY GUIDE TO SELECTING THE BEST-FIT MARKETING AUTOMATION SOFTWARE”, Download Free at https://www.martechadvisor.com/buyersguide/marketing-automation-2/your-handy-guide-to-selecting-the-bestfit-marketing-automation-software-2/