How to Promote a Commercial Website for Information Requests

Commercial sites are not only pages of goods and services with “buy and sell” keywords. The promotion of information requests can also benefit a business. You need to work with information requests carefully. When it comes to an online store or another commercial site, they are not needed everywhere. Learn from this article about when to work on them and how to do it.

Commercial inquiries can be recognized by the following features:

• They contain words that indicate the direct intent of the user: “buy”, “order”, “price”, “cost”.
• They include a toponym: for example, the query “cleaning London” hardly suggests that the user is interested in knowing what kind of service it is.

In contrast, information queries never indicate a user’s desire to buy something. With their help, people learn information about products. The true signs of such keywords are as follows:

• Include interrogative prepositions “what”, “how” and “why”. For example, “what is cleaning”, “how to rent an apartment” and “why do you need car oil”.
• Contain descriptive qualifications such as “instruction” or “characteristic”. For example, “dishwasher instructions”, “smartphone specifications”.

How to Increase Traffic for Info Requests

A blog allows you to expand the semantics and get additional traffic, but at first, it can be hard to bring it to the top. A good idea is to use authoritative platforms for it. For example, think about the Pinterest ads, as they may attract numerous users interested in your service or goods. Moreover, you will not only attract the attention of users of this site but also get additional traffic to your materials from the search.

Don’t forget that the content on your website should be useful. Users love expert articles the most. Engage experts or share your knowledge. Even search robots have long disliked texts with a pile of keywords. At the same time, recommendations, reviews, and advice from professionals in the sphere can attract traffic even without thorough SEO text optimization.

If you already have a blog think about adding video content to it. If you still wonder what is a vlog, then you miss a huge layer of content that will attract new clients. However, vlogging isn’t easy. Be prepared to sacrifice either time or money to produce useful content: low-quality content will be completely useless.

You need to create new content regularly. Articles should be published constantly. If you start blogging and ditch this idea after a couple of months, you will wipe away all your efforts. Do not allow a situation when the section with articles will be a dead weight on your site: this will definitely not work for building a new channel for attracting traffic.

In Conclusion

It is essential not to overdo it. Website promotion for information requests is good in moderation. If there is much more traffic for them than commercial ones, search engines will start ranking you as an information site. This can lead to a drop in the positions of the selling pages in the search results.