Keyword Your Brand

From the Personal Branding Blog

Using keywords elevates your brand. This in turn makes it easier to gain new followers, a.k.a. customers. And, let’s face it, even groupies!

Human resources are evolving as firms continue to compete for keyword-qualified candidates. In-person network meetings are becoming rarer and face-to-face engagement is just now beginning to make a return.

While simplifying the hiring process, the latest recruiting trends are putting greater emphasis on the applicant experience. Especially for company progress.

What does this signify for those looking for work?

The rising dependence on and usage of more complex applicant tracking systems is a critical 2022 trend. As indicated by 86 percent of recruiters, an applicant tracking system (ATS) analyzes resumes and cover letters based on keywords, reducing the time to hire and improving the bottom line.

However, this does not come without ramifications for job searchers.

When it comes to today’s job hunt, keywords are essential. That is to say, not just in your CV and cover letter. As a result, it is also throughout your social media platforms and networking sites. Keywords may help you enhance your exposure and increase your chances of finding your ideal job if you use them correctly. You’ll need a customized SEO strategy in today’s world.

According to Job Hunt, there are three areas where you should concentrate your keywords: personal, professional objectives, and job history. Use individual keywords in conjunction with professional keywords.

What should your personal keywords include?

Your individual and unique keywords ought to, at minimum, include the following:

• Your name.
• The geographic place you want to target.
• The languages you speak.
• Your educational background.

Your name must be consistent throughout your social media channels (particularly LinkedIn) and on your CV.

Utilize the whole of your given name on the internet. Furthermore, this applies even if you use a shortened version of it on your résumé and all other printed documents, such as business cards. Additionally, add your full name as your signature on emails.

Also, be sure to use the English version of the languages you speak rather than the Spanish version, assuming your profile is in English. For example, “Spanish” rather than “Espanol” is better if your profile is English. Recruiters will be able to find the appropriate keyword due to this.

Keywords for Professional Objectives

Choose keywords that are relevant to the position you seek.

Include keywords related to your industry as well. This is when spending a few hours researching job postings will pay dividends.

What are the terms that keep coming up for the jobs you want? Look for keywords related to your industry to include.

Keywords for Work History

Use the majority of your keywords in this section.

Once again, be sure that you have done your homework and are aware of the terms that companies are utilizing. When utilizing keywords, you must be genuine about what you are saying. The key is to utilize language that employers would use to describe the kind of job you perform.

If the firm you work for employs job names that are puns, such as Marketing Guru, modify the title to Marketing Manager — assuming the term corresponds to the work you do.

Hard and soft talents are areas where you have a great deal of freedom. There are various methods to demonstrate that you possess strong communication abilities. Which also may include problem-solving, confident speaking ability, active listening, and teamwork, to mention a few examples.

When detailing your experience, abilities, qualifications, and job-specific tools and procedures, use just enough keywords to make your resume stand out without overcrowding it.

Reading your LinkedIn profile, resume, and cover letter are all essential steps in the process.

Consider yourself a recruiter.

If you sent a cover letter and resume, it’s almost certain that the recruiter will search your LinkedIn page. On the other hand, employers look for potential customers on LinkedIn even if they haven’t gotten a CV from them. Approximately 95% of recruiters say they use LinkedIn to locate qualified applicants for unfilled jobs in their organizations.

According to LinkedIn, passive talent comprises people who are not actively looking for employment. This accounts for 70% of the worldwide workforce.

Your keywords must be a perfect match to one another.

Job Hunt gives the example of a job description that specifies that the candidate must have “Microsoft Word” expertise. If your CV claims that you are “extremely competent with Microsoft Office programs,” it will not fulfill the requirements for the position advertised. Even though you may be well-versed in Microsoft Office, if the vast majority of job advertisements only need Microsoft Word, you must include Microsoft Word on your resume.

What strategies do you use to incorporate keywords into your other social media channels? Use your full name or a version of your character that appears on your LinkedIn profile and resume to avoid confusion.

If you have a Facebook profile, you may include keywords in your profile’s “About” portion. Instagram enables you to provide a brief description underneath your name and title. You can make a similar statement about Twitter.

One cannot overstate the importance of consistency. Your CV and social media sites must offer a picture of who you are, what you do, and where you want to go in your career. Making an effort to research keywords will pay off handsomely in the long run.

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