Etsy Lens
I am the Chair of the Etsy Board and have been an investor and board member at Etsy since the mid-2000s. It is a company that I love and get great joy from being part of. Last year Etsy quietly launched a feature that has completely changed the way I use Etsy. It is called Etsy Lens.
Etsy has millions of items for sale in its marketplace but shopping on Etsy is generally not intent-driven. It is idea-driven. Most people don’t go to Etsy and enter “pizza oven” into the search field. A more common search would be “red pillow for my couch.” As a result, searching on Etsy can be a bit of a “hunt and peck” experience, even as the search on Etsy has improved enormously in the last few years.
I was in a coffee shop in a hotel in NYC this morning and saw an antique typewriter that I thought was great. I opened my Etsy app and got the search field.
I clicked on the camera icon and my phone took a photo of the antique typewriter:
I clicked the blue checkmark and Etsy gave me these search results:
I have been using Etsy so much differently since finding out about Etsy Lens. I see things that I like when I am out and about, use the Etsy app to photograph them, search Etsy for similar things, favorite and curate them in my profile, and then buy the ones I love.
When I showed Etsy Lens to the Gotham Gal, she said “Take photos of things you like to find things you will love.” That sums up Etsy Lens so well for me.
USV TEAM POSTS:
Grace Carney — Apr 19, 2023
AI Learning Summit
Source: https://avc.com/2023/04/etsy-lens/
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