The 7 Deadly Marketing Mistakes

The 7 Deadly Marketing Mistakes written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about 7 marketing mistakes that business owners usually make and I give you some tips on how to avoid them.

Key Takeaway:

Businesses often make seven deadly marketing mistakes: lacking a clear vision, trying to please everyone, being just like their competition, wasting marketing resources, competing solely on price, succumbing to the idea of the week, and lacking measurable success criteria. Overcoming these mistakes requires a focused marketing strategy aligned with business objectives for creating a roadmap for growth.

Topics I Cover:

• [01:25] Introduction to the 7 deadly marketing mistakes.
• [02:32] Number 1: No vision of where your business is headed.
• [03:47] Number 2: Trying to be all things to all people.
• [05:54] Number 3: Being just like the competition.
• [08:49] Number 4: Wasting precious marketing resources.
• [09:37] Number 5: Competing on price.
• [11:11] Number 6: Getting overwhelmed with the idea of the week.
• [13:16] Number 7: Having no way to measure your success.

Get Your Free AI Prompts To Build A Marketing Strategy:

• Download now

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign

Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

Bio: John Jantsch is a marketing consultant and author of Duct Tape Marketing[www.ducttapemarketing.com] and The Referral Engine[www.referralenginebook.com] and the founder of the Duct Tape Marketing Consultant Network.[www.ducttapemarketingconsultant.com]