Coca-Cola Partners With Drug Maker Sanofi To Make Beverage

Ethan A. Huff | NaturalNews

The clear distinction between what defines a food versus a drug appears to be blurring, as beverage giant Coca-Cola has announced that it is teaming up with French drug maker Sanofi to release a new beauty-enhancing drink line known as “Beautific Oenobiol.” According to reports, the nutritional product will initially be sold only in a handful of French pharmacies, with the potential to later be sold in stores and other retail outlets.

The 50-50 partnership between the two companies is part of a mutual diversification effort designed to increase the companies’ market shares. Coca-Cola says it is trying to venture out of producing just soft drinks, particularly as obesity rates rise and people seek out healthier alternatives to soda. Likewise, Sanofi is desperately searching for new market options as the company struggles to produce new “blockbuster” drugs to replace other drugs that have since gone off patent.

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2012-10-28 08:43:07

Source: http://www.whiteowlconspiracy.com/2012/10/coca-cola-partners-with-drug-maker.html