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Should Hollywood Make More Movies About Climate Change?

Friday, April 28, 2017 21:23

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If I had remained at UCLA, the Director of my Institute would have been Peter Kareiva. Here is a recent Variety Fair piece he wrote with a very successful business man. They seek to use Hollywood’s influence to nudge perceptions about the risks posed by climate change. A quote:

“So, in confronting this unsettling and urgent challenge, we pose the question: How can the entertainment industry — the most powerful network of storytellers in history — help spark and sustain the public determination necessary to restore the balance of nature before climate change, ocean acidification and extinction pass a point of no return?

In the story of Noah, a prophet’s swift action to save Earth’s biodiversity was successful. In today’s crisis, the outcome of our story is still uncertain — and up to us. Together, let’s write an ending that makes us all proud.”

Now those who know me, know that I have many ideas. Permit me to propose 5 Climate Change movie plot lines;

Story #1: Coastal home owners adapt to rising sea level by putting their homes on stilts and moving to higher ground. For a more detailed sketch of the plot click here.

Story #2: Businesses observing that their productivity is suffering from increased summer heat install air conditioning. For a more detailed sketch of the plot click here.

Story #3; While climate skeptics exist, the growth in climate change cognizant consumers leads to sufficient purchasing power to trigger induced innovation. For a more detailed sketch of the plot click here.

Story #4; As agricultural productivity suffers in the heat, people move to cities and work and live inside and are shielded from the negative effects of extreme heat. For a more detailed sketch of the plot click here.

Story #5; As nations experience more natural disasters caused by climate change, the death count from these shocks declines because of free market economic growth giving people and governments the resources they need to offset increased risk. For a more detailed sketch of this plot click here.

So, I have just given you 5 movie plots that should please Allen and Kareiva. In each of my plots, climate change is a real threat. A subset of the population is aware of this and they pursue their own self interest to protect themselves. The power of free markets in aggregate helps them to adapt and live on. So, my movies have happy endings. This is Climatopolis. Will you pay $12 to watch this or will you just live it?

A final point. Paul Allen was a very successful businessman. He knows that a product will sell if it is a good product. If Hollywood isn’t making these movies, then its leaders must believe that people don’t want to see these “preachy” movies. Is Allen ordering Hollywood to lose $? Or is he saying that he thinks they will achieve a “double bottom line” and do social good and earn $ by making the Al Gore type movies he apparently wants made?

Source: http://greeneconomics.blogspot.com/2017/04/should-hollywood-make-more-movies-about.html

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