TCU Alumnus and Founder of Global Efficient Energy Makes Commitment to TCU’s Neeley School of Business for Abe Issa Field Sales Lab

FORT WORTH, Texas — TCU Alumnus Abe Issa, founder and chief executive of Fort Worth-based Global Efficient Energy LLC, has made a $500,000 commitment to construct the Abe Issa Field Sales Lab at TCU’s Neeley School of Business. The Issa Lab will be located within the Neeley Sales and Consumer Insights Center in the Spencer and Marlene Hays Business Commons, a $100 million building expansion project.

The Neeley Sales and Consumer Insights Center will engage TCU students with the greater sales and marketing business community and offer technologically advanced spaces for collaborative learning and research. The Abe Issa Field Sales Lab will be a smart-learning lab with flexible spaces for product development, merchandising activities and displays, writable surfaces and the latest in visualization technology. It will foster creative study of consumer behaviors and marketing capabilities with innovative simulation capabilities.   

“The Neeley Sales and Consumer Insights Center and the Abe Issa Field Sales Lab will attract the best and brightest students and faculty from across the nation and around the world, to position TCU to be a leader in experiential learning in sales and consumer insights,” said O. Homer Erekson, the John V. Roach Dean and professor of managerial economics and strategy at TCU’s Neeley School of Business.

“We are pleased to support the Neeley School’s vision and are committed to assuring that it becomes the leading sales program in the country,” said Issa, a 2005 graduate of TCU’s Neeley School of Business. “We hope to enhance collaboration among the Neeley School’s leading academics, entrepreneurs and global corporations with simulated sales environments including a buyer and seller lab, boardroom sales lab and innovative field studies.” 

About Global Efficient Energy LLC

Issa founded Global Efficient Energy LLC, a green energy firm offering homeowners affordable energy efficiency, energy management and solar technology, in 2011 with $1,000 in capital, working out of his small apartment in Fort Worth. Global Efficient Energy is the fastest growing privately held residential solar and energy management company in the United States and the third largest residential solar energy provider. Revenues are projected to be $60 million in 2015, with plans for 26 offices nationwide by 2016. Issa has been recognized in Inc. Magazine’s 35 Under 35 annual list of young entrepreneurs, a CEO of the Year by CEO World, and a real difference maker in tech and business by Tech Republic’s CBS INteractive 40 Under 40 list. 

About TCU’s Neeley School of Business

TCU’s Neeley School of Business develops ethical leaders with a global perspective who help shape the business environment, and develops and disseminates leading-edge thought in order to improve the practice of business. The largest school at TCU, the Neeley School offers undergraduate business degrees in entrepreneurial management, marketing, accounting, finance, supply chain management and business information systems. The school offers full-time and part-time MBA degrees and a part-time Master of Science in Supply Chain Management degree. The undergraduate program is ranked No. 27 in the nation by Bloomberg Businessweek, and the graduate program is ranked No. 38 in the nation and No. 2 in the world for MBA faculty quality by The Economist.