India Solar Water Heater Market Overview

Solar Water Heaters (SWH) is a system that uses solar thermal collectors to convert and capture the heat from the sun to generate renewable resource such as such solar energy to heat water for domestic and industrial purposes. The idea of SWH has being originated way before 100 years but its usage at a larger scale took off from about the last 20 years wherein advanced technologies have been developed on concepts like absorber coatings on solar collectors, which has a capability to convert more than 50% of the available sunlight for heating water for any purpose. One of the popular devices that harness the solar energy is solar hot water system (SHWS). With the depletion of the non-renewable resources, SWH is now becoming a mature technology. Wide spread utilization of SWH can reduce a significant portion of the conventional energy being used for heating water in homes, factories and other commercial and institutional establishments.   

This report gives an in-depth analysis of solar water heater industry in India. The solar water heaters industry is filled with large numbers of un-organized as well as organized manufacturers. The market has shown immense growth potential resulting into the continuous improvement in the products by the organized as well as un-organized segment. The un-established business units enjoy more than half of the solar water heater market share, as they are able to offers the products at highly competitive price, which is almost half the price from organized segment. The major organized players in the segment are Emmvee, Anu Solar, Tata Solar, Racold, and V-Guard, which have significant share in the market, but the lions share in the segment is acquired by huge un-organized segment in the country.    

The industry have started seeing evolution of the business models, as multiple government programs support different types of solar models. JNNSM, for example, focuses on competitive scale-based economics; whole states such as Gujarat support their own conventional models, apart from unique schemes like the canal or rooftop models. The rules for game are awaiting for better definition, many large energy players and utilities are initially deciding to play it safe, even though the investment requirements will be small compared to conventional energy. Given such a scenario, independent solar power producers could garner the lion’s share of the evolving market. A launching pad is expected to create for growth and foundation of more attractive valuation as the market consolidates in the future.