Tropicana Uses Oranges as Biofuel
We like to think of oranges as a source of energy for some morning get up and go (either with or without some vodka, but preferably with), but orange and fruit juice purveyor Tropicana is showing us that oranges can be used for much more when it comes to energy. The company has launched a billboard to promote its products in French (“Energie Naturelle!”) and is powered entirely from an electro chemical reaction that uses the oranges as the catalyst.
No, you won’t be driving an orange-powered hybrid care any time soon, but big points to the creative agency, DBD, that came up with and implemented the completely cleanly fueled (and also quite effectively eye catching) campaign.
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The billboard itself is organic – stacked high with literally hundreds of oranges. And it took effort. The entire project took three months to construct. The science, if you like science, is pretty fascinating. First, a gridwork of copper and zinc spikes were put on the board. The spikes basically act as fasteners to keep the oranges in place. However, more importantly, the spikes create the power when the oranges’ create an acid hydrochemical reaction with the copper and zinc. Essentially, the entire mobile billboard turns into an orange-powered battery.
Of course, what you are supposed to take away from the billboard is that oranges are a great source of energy – hey, they power an entire light-up billboard, imagine what they can do for your body! We often don’t love consumer media messages, but we have to say that we love giving points out for environmentally-friendly advertising solutions, advertising for healthy products (such as orange juice) and wildly fantastic creativity that may even make some kids care about science. Well played, Tropicana France.
Do you know what else would be well played? If you were to take a moment to like Tiny Green Bubble on Facebook for more clean energy and environmental news updates.
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