Sorry Brexiters – but you’ve been conned. By an American. And he’s not even hiding the fact.
PR executive Gerry Gunster has been boasting about how his firm was behind the successful Brexit campaign – and how he used sales techniques instead of facts to trick British voters into voting for Brexit.
Gunster claims he was behind the successful slogan “take back control” and was the person who directed the Leave campaign to run a campaign free of facts which played on voters’ emotions, in particular fears about immigration.
In the past, Gunster’s firm has helped big US corporations fight unpopular public health measures such as sugar taxes.
It’s ironic the very voters who wanted the UK to “take back control” were themselves controlled by a foreign PR company.
Read more on exactly how Gunster’s sales techniques conned UK voters here.