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Celebrity Failures

Saturday, January 7, 2017 14:22
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How many celebrities do you admire? None? Same here. The world seems full of the pests promoting themselves.
For example, the recent story about celebrity cook Jamie Oliver closing six of his Italian restaurants ought to attract a certain amount of sympathy, at least for the job losses it represents. Yet however much I rummage through my conscience I cannot find a single atom of sympathy. Nothing.

Celebrity chef Jamie Oliver is closing six of his 42 UK Jamie’s Italian restaurants.

The Aberdeen, Cheltenham, Exeter, Tunbridge Wells and in London, the Ludgate and Richmond outlets are all scheduled to close soon.

The move will affect 120 staff, whom the company said it would try to place in other parts of the chain.

The company said that the market was “tough” and the uncertainties caused by Brexit had intensified the pressures.

If anything I’m very mildly pleased to see a celebrity failure without being entirely sure why that might be. Perhaps there is a sense that celebrity success is so often undeserved, but for all I know it might be deserved in Jamie Oliver’s case. Yet somehow I feel it isn’t. 
What grates is his willingness to mix with politics, to involve himself in official attempts to dictate what children ought to eat. These things ought to be worthy but in his hands they are not. Perhaps we have reached a stage where celebrity itself is a contaminant. The idea that famous people should be listened to because they are famous – it often doesn’t work. And when that person also comes across as a bit of a git…


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