Idiotic attention seeking of the week

From The Evening Standard:

With London’s population set to explode over the next decade, the Evening Standard and agri-science firm Syngenta are investigating the potential impact — and how innovation in farming could help reduce it.

The argument was challenged by Peter Melchett, policy director at the Soil Association, who said: “What Syngenta fails to mention is that we are required by UK law to cut greenhouse emissions from food and farming by 80 per cent by 2050. Scientists agree that the only way we can achieve this, and feed everyone a healthy diet by 2050, is to adopt agro-ecological farming systems such as organic, review diets, and do without most or all manufactured fertilisers.”

Do either of them really expect anybody to take them seriously?

It is people how eat food, and they eat much the same amount of food wherever they live. If more people live in London then there will be fewer people living elsewhere, total amount of food consumed unchanged, it is a complete non-problem.

So Syngenta are just lobbying for permission to peddle their wares, as is the Soil Association, who appear to want to impose a system which will produce less food. Hooray for looking after the environment and so on, but if their way really were more productive, then farmers would be doing it anyway.