Finger lickin' racist
BBC’s Gary Lineker caught in race row over Walkers advert
The advert, which promotes the company’s new tie-in with KFC, has been described as racist for perpetuating a negative stereotype of black people liking fried chicken
Robert Wilson, owner of the London-based FOMO model agency, whose roster is mostly non-white talent, told how he was surprised when Walkers approached his company to request black and mixed-race people to appear in the advert, suggesting it was tokenism.
He told The Mail on Sunday: “It’s controversial because you’ve got your white Gary Lineker who has fronted all the campaigns, and then a black barber and mixed-race twins
According to Claire Schmidt, of the University of Missouri, the negative connotations of black people and fried chicken stem from the days of slavery.
This is because slaves in the southern United States would eat the dish as a cheap source of meat, she explained.
In a statement Walkers said: “This ad does feature people of different ethnicities as the casting for all of our advertising reflects the diversity of the nation and our consumers. “We are strongly committed to playing our part in pursuing racial and social justice.
Source: http://fuelinjectedmoose.blogspot.com/2023/01/finger-lickin-racist.html
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