2 Value Stocks with continued Insider Transactions : Friday 07/08/11

DLIA: dELiA*s, Inc.   CFO and Treasurer : Dick David J.       Industry = Catalog & Mail Order Houses     7,500  shares purchased for  $ 13,125  @ 1.75  insider ownership =   10.56
current price = $1.81
Mean reversion candidate, 5 year price range was 1.30 to 12.00,  84% off the 5 year high,24% off 52 week high, reasonable  balance sheet with a reduction of total debt from 2008
value institutional ownership with T2 partners, Royce

3 insider purchased 87,500 shares  from 7/1 to 7/8 for $144,000 at a average price of 1.65

The details were as follows
7/1/2011 Chief Executive Officer : Killough Walter purchased 50,000 shares for 80,000  @$1.6
7/5/2011 President: Jozwick Dyan  purchased 6,600 shares for 10,560 @$1.60
7/6/2011 President: Jozwick Dyan purchased 23,400 shares for 40,855  @$1.745
7/7/2011 CFO and Treasurer: Dick David J.  purchased 1,780 shares for 3,115 @$1.75
7/8/2011 CFO and Treasurer: Dick David J. purchased 5,720 for 10,010  @$1.75

Enterprise Value = 45 million
Market Cap = 56 million

long small position in this risky retail turnaround potential

SIGM:Sigma Designs, Inc.  10% Ownership : TSAI LUNG C    Industry =  Semiconductor – Specialized  3,097 shares purchased for $26,090  @8.42   insider ownership =  16.39
current price = $8.59

3 insiders purchased 45,000 shares  for  $367,946 @average price of 8.18 from 06/01 to 07/07

the details were as follows

7/5/2011: 10% Ownership : TSAI LUNG C    purchased  11,903 shares for  $93,950  @7.89
7/7/2011: 10% Ownership : TSAI LUNG C   purchased  3,097 shares for  $26,090  @8.42
6/10/2011: President & CEO : TRAN THINH  purchased 20,000 shares for $158,243 @7.91
6/1/2011: 10% Ownership : ALMON WILLIAM  purchased 10,000 shares for $89,663 @ 8.97

Mean reversion candidate with a historcal cheap valuation
Historically cheap EV/Sales = .77 and P/B = .70

88% off 5 year high: 5 year range 6.93-73.00; 52 week range = 7.44-15.02

Enterprise Value = 159 million
Market Cap = 274 million

small long position for this potential price turnaround

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