Yooma Wellness bags Boots stores listing for MYO plant nutrition brand

Yooma Wellness Inc (CSE:YOOM, OTC:LVVEF, AQSE:YOOM) said its MYO Plant Nutrition brand will be stocked in over 800 Boots stores, further expanding its UK presence after a number of listings were added last year.

MYO Plant Proteins will be on the shelves in 838 stores, of which 574 stores will also stock its amino acids and 522 will include functional sprays.

Yooma, which acquired MYO in March 2021, said launching with Boots accelerates the momentum seen last year, when listings were achieved with Holland & Barrett, Selfridges, Lloyds Pharmacy and Amazon, among others.

Jordan Greenberg, chief executive of Yooma, said: “MYO Plant Nutrition is an exceptional example of how Yooma’s buy-and-build strategy creates shareholder value. 

“MYO continues to surpass expectations with its increased availability in UK’s most reputable retailers and it has the honour of being known as one of the few brands to have passed the FSA’s validation assessment.”

All MYO products are 100%-plant-based and the brand has strong sustainability features by using recycled and recyclable outer packaging as well as biodegradable scoops and pouches.

James Lawson Baker, founder of MYO, said: “This is a major milestone for MYO and we are absolutely delighted to be partnering with Boots, the leading health and beauty retailer in the UK.  A listing of this size gives the brand enormous national exposure and deepens our footprint within mainstream UK retail. The listing will support MYO in making plant-based active nutrition and wellness products mainstream and accessible.”

Story by ProactiveInvestors