McDonald's is Moving to Sustainable Coffee in Latest Menu Change
McDonald’s Corp. plans to buy all of its coffee from sustainable sources by 2020, the latest salvo in a restaurant-industry battle for consumers who are increasingly concerned about the origins of their food.
The world’s largest restaurant company is partnering with Conservation International, joining the environmental group’s challenge to transform the coffee industry, which has recently been threatened by climate change and fungal disease. Last year, just 37 percent of McDonald’s coffee was purchased from certified sustainable sources.
Switching its coffee sourcing is part of the burger giant’s attempt to spruce up its menu with better ingredients. McDonald’s is shifting to cage-free eggs and removing artificial preservatives from its Chicken McNuggets — changes announced since Chief Executive Officer Steve Easterbrook took over in March 2015.
“Our customers want to see where are products come from, what’s in it and how it’s made,” said Townsend Bailey, head of supply-chain sustainability for Oak Brook, Illinois-based McDonald’s.
The move is also crucial from a supply-chain standpoint, he said. ”We want to make sure that we have sufficient supply of high-quality coffee for the long run,” Bailey said. “With changing dynamics in coffee with climate change, it’s really an important topic to make sure we are engaging farmers and helping them.”
Conservation International, which also has helped Starbucks Corp. develop sustainable sourcing practices, is working to improve the conservation of soil and water, and ensuring that farmers are paid appropriately. Starbucks says that about 99 percent of its coffee was ethically sourced last year.
McDonald’s won’t say how much it’s investing to make its coffee more sustainable, but it has spent about $6.7 million helping train Guatemalan farmers about difficult weather conditions and coffee-rust disease.
“It is something that we are investing a lot in,” Bailey said. “It’s not cheap to have engagement at this scale.” For its more than 14,000 U.S. restaurants, McDonald’s buys arabica coffee from Colombia, Costa Rica, Nicaragua, Brazil, Peru and El Salvador. The company’s espresso blend also contains beans from Indonesia. The restaurant operator purchases some robusta beans for coffee sold abroad, depending on local tastes.
Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.
"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
Please Help Support BeforeitsNews by trying our Natural Health Products below!
Order by Phone at 888-809-8385 or online at https://mitocopper.com M - F 9am to 5pm EST
Order by Phone at 866-388-7003 or online at https://www.herbanomic.com M - F 9am to 5pm EST
Order by Phone at 866-388-7003 or online at https://www.herbanomics.com M - F 9am to 5pm EST
Humic & Fulvic Trace Minerals Complex - Nature's most important supplement! Vivid Dreams again!
HNEX HydroNano EXtracellular Water - Improve immune system health and reduce inflammation.
Ultimate Clinical Potency Curcumin - Natural pain relief, reduce inflammation and so much more.
MitoCopper - Bioavailable Copper destroys pathogens and gives you more energy. (See Blood Video)
Oxy Powder - Natural Colon Cleanser! Cleans out toxic buildup with oxygen!
Nascent Iodine - Promotes detoxification, mental focus and thyroid health.
Smart Meter Cover - Reduces Smart Meter radiation by 96%! (See Video).