Ice cream is a sweet frozen food that is usually consumed as a dessert or can also be had as a snack. It is usually made from dairy products such as milk or cream, which are further mixed with various flavours such as fruits, chocolate, butterscotch, etc. India ice cream market grew at a moderate pace over the past few years, owing to perception of people towards ice cream being a luxurious food product, thus people used to consume ice creams only on occasions or in restaurants. Moreover, various players in India ice cream market were not able to penetrate rural and less developed areas in the country, due to lack of proper infrastructure like cold storage facilities, proper vending techniques and access to quality raw materials. However, rising disposable, expanding middle class population base, coupled with number of international players entering the market is expected to drive India ice cream market during the forecast period.
According to “India Ice Cream Market By Type, By Organized Vs Unorganized Sector, By Category, Competition Forecast & Opportunities, 2011-2021”, ice cream market in India is projected to exhibit a CAGR of 17.03% during 2016–2021, owing to growing demand for foreign brands and premium flavour ice creams, coupled with changing consumer taste. India ice cream market was dominated by impulse category of ice creams in 2015, and this category is further expected to continue its dominance during the forecast period as well, owing to growing demand for premium ice creams and changing consumer taste. Furthermore, western region accounted for largest market share in the ice cream market in the country in 2015, and this trend is further anticipated to continue in the coming years, on account of growing dairy industry and large number of foreign tourist footfall. “India Ice Cream Market By Type, By Organized Vs Unorganized Sector, By Category, Competition Forecast & Opportunities, 2011-2021” discusses the following aspects of the ice cream market in India.