A Glorious Fight Against Food Waste: Supermarket Chain Celebrates “Ugly” Produce — With Stunning Results

May 4th, 2017

By Carolanne Wright

Contributing writer for Wake Up World

During my college years in San Francisco, I had an amazing discovery: The Grocery Outlet. As a student living in one of the most expensive cities in the world, the store was a godsend. It sold packaged, refrigerated and frozen food that was either near its expiry date or had expired, at a deep discount. Needless to say, I was thrilled to be able to keep my food budget to around $45 a week. However, I wasn’t really aware of the broader implications.

Here was an entire store full of food that otherwise would have gone into a dumpster, soon to be carted off to the landfill where it would rot and release environmentally harmful methane. Not to mention, trashed food is the ultimate in waste since other valuable resources are used to grow it, like fresh water and fuel. Little did I know twenty years ago that I was part of an anti-waste revolution that is still going strong today. In fact, the movement has spread across the globe like wildfire in recent years.

The latest clever and highly creative campaign to combat food waste is found in none other than France. Leave it to the French to bring a sense of art and sophisticated humor into keeping “ugly” produce out of the trash bin — and instead squarely nestled in your grocery cart, ready for checkout.

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