9 Ways to Improve Your Online Reputation using SEO

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The ORM, or Online Reputation Management industry, which is responsible for the management, repair and growth of popular brands and celebrities online, is estimated to have a net worth of over 5 billion USD. Even though huge investments are made in this industry, to rectify  and grow online reputation, it doesn’t mean that you need to always shed a lot of money for the same.

For starters, a targeted case of defamation can be fined anywhere from $10,000 for legal clearance, and will still require some good SEO tricks to sort things out.

Of course, some large ORM firms can charge you a lot more than this for the work they do, mostly if the issue is much worse, and needs more time to get sorted out.

If you are indeed interested in taking a DIY mode of approach in cleaning up your search results, then these points are solely targeted for you. However, these tips can also be used by internet marketing firms to resolve issues that their clients are facing.

The Relationship Between ORM and SEO:

Basically speaking, SEO refers to a set of rules that helps in maintaining and improving the search engine ranking of a site or page in particular. For example, a lot of sites dealing with e-commerce stuffs, use SEO to bring up their product listing pages and other services in search engine results. And even in cases of repairing online reputation, a similar work is done. However, the focus is solely concentrated on an identity or specifically a name that is present over multiple pages, than a primary one.

If a couple of negative results appear in the search results upon searching for your name, no matter whether they are records of arrest, some kind of defaming statements or a negative page review, they will be usually combined with neutral or some kind of positive results as well.

And in a project where online reputation repair is the aim, the objective is to improve the rankings of the already existing positive content on your name in the search results over the negative content, and also to create more positive content to completely cover up the negative content with positive content over the first few pages of the search results.

Below are some good SEO techniques to keep in mind:

1. The Positive Content Should Have Your Name:

No matter whether there already exists some positive content already ranking in SERP’s with your name, if your name does not closely relate to the content, it will be technically ranking lower than the negatively oriented content that targets your name.

To please the algorithms running the search engines, it is recommended that you make your name appear on pages with good quality content.

2. Make Your Name Appear in the Title Tag of Positive Pages:

The title tag of a page plays an important role in ranking your content for the targeted keyword. Therefore, it is important and greatly tactical to add your name in the title tag of pages with positive content so as to rank higher and faster. The use of additional titles (Dr., Mr/Ms, Jr., etc.) depends on what people usually type in when searching for your name.

3. Add Your Name to the URL of Pages with Positive Content:

Yet another great place to feature your name is indeed in the URL of the page with positive content. Whether you add your name to the URL in uppercase, lowercase or combined form does not matter as search engine algorithms are case sensitive. And instead of spaces, symbols such as dashes and underscores are used. For example, walter_smith instead of “walter smith”.

4. Register a Domain Name with Your Name in it:

Having a domain name registered with your name as the primary domain name is a very good move. Because, in SEO terms, having your main targeted keyword in the domain name positively boosts the ranking of your domain name and mostly its pages for the targeted keywords.

While choosing the best TLD to register your domain name, the .COM extension is the most favored, followed by .NET, and if the target here is a nonprofit organization, .ORG will work too.

It is important to note here that simply registering a domain name with your name in it won’t do charms. You will have to build that domain name with great content as well.

5. Have Social Media Profiles Set Up On Your Name:

Social media’s nowadays play a very major role in the success of any online establishment and also helps in search engine rankings as well. Hence, it is very important to have social media profiles set up in your name, especially on popular social media sites like Facebook, Twitter and Google Plus.

You don’t just have to concentrate on these three major players, but can also expand to other influential social media services such as StumbleUpon, YouTube, Instagram, Pinterest, LinkedIn, Reddit and so on.

Same as in the case of registering a domain name, having set up social media profiles is not largely enough. Building a community out of these social media profiles, increasing the rate of activity and eventually the number of followers can really help rank your content better in search engines, one way or the other.

6. Publish Images Representing Your Name:

Publishing images with the target name as the filename is also a very helpful move. You should also take care to feature the target name not only in the file name, but also in the ALT tag as well.

Sharing such images on sites such as Facebook, Twitter, Google Plus, Instagram, Pinterest, Flickr etc., is recommended as well.

7. Build Credible Backlinks:

Backlinks still do play a very major role in ranking your content high up in the search results. Therefore, it is one of the most prime and also one of the most important ways to rank your positive content well.

However, while building backlinks, credibility should be of a major concern. The sources and content from which you are gaining backlinks should be of high quality. Links from your social media profiles to your page can also be of great potential.

As I said earlier, backlinks do play a major role in positioning your content in the search engine. Therefore, link building is a very delicate matter and any mistakes committed will negatively affect your site as well, almost certainly.

8. Create and Publish a Video with your Name:

Nowadays, videos do have a major spot in search engines. The increasing growth and popularity of video sharing sites such as YouTube is one of the prime reasons for this.

Having a video published in your name will therefore help a lot. Try to keep the video you create different and unique, and strictly away from plagiarized content, so as to create more views, shares and activity on the video you post. Thus, once again positively boosting your search engine ranking.

9. Wait Until it Blooms:

Don’t expect any of these methods to show signs of improvement within days or something. Getting result out of most of the techniques mentioned above will certainly take weeks or even in cases, months, mostly depending on the quality and quantity of work you put in.

If you are in search for some paid help in managing, improving or even rectifying your Online Reputation along with some advanced SEO services to boost the ranking of your content on the Search Engine, then we strongly recommend BlueHat Marketing.

BlueHat Google SEO is one of the best paid solutions provider for website design and development, SEO and online marketing as well. Based in Canada, BlueHat Marketing has a complete on-site team consisting of industry experts completely focused on bringing out the best positive result for the money you pay.

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