Close Shave: Gillette New Anti-Man ‘Toxic Masculinity’ Campaign Sparks Global Uproar as Angry Customers Call for a Boycott

Conservative customers are dumping their Gillette razors en masse in response to the company’s recent controversial ad which denounces ‘toxic masculinity’ and calls on boys to be ‘the best a man can get’.

In case you haven’t noticed, there is war on men being waged across not only the Liberal fake news media, but now on Madison Ave as well. Their message is that ‘men need to change’ because ‘men are basically bad’. The campaign against so-called ‘toxic masculinity‘ is not a campaign to get men to “act better”, it is a movement to get men to abdicate their God-given role as protector, provider and the head of the household.

“So God created man in his own image, in the image of God created he him; male and female created he them.” Genesis 1:27 (KJV)

Now, no one would disagree that mistreating other people, especially women, is something that should not be taking place. But men are the stronger sex, naturally dominant, and as such are the God-given protectors of women. And the snowflake Liberals hate that God designed it to be that way. Their goal is the emasculation of men, turning them into effeminate, gender non-specific pusillanimous beings. This is where we get the word ‘pussy’ from, it had nothing to do with a female body part. It was originally a term for sissified men who acted more like women than they did like men.

I raised my children to understand that there is a difference between girls and boys, and I am very glad I did. I told my son that boys don’t play with dolls or wear makeup, and I told my daughters that girls wear dresses and have long hair. I have always told my boy that as the man, he is to protect his sisters and watch out for them. They turned out to be awesome kids who love the Lord and respect themselves and each other.

I stopped using Gillette products years ago because they were amazingly overpriced. I am very happy with my wonderful monthly subscription to Harry’s Shave Club. I hope that many thousands of men will read this article today, watch the crazy-offensive anti-man video from Gillette at the bottom of this page, and go out and do likewise.

‘I just want to shave, not feel bad about myself’: Conservative customers boycott Gillette in outrage over its ‘offensive and sexist’ ad about ‘toxic masculinity’

FROM DAILY MAIL UK: After the ad was released on Monday, shocked viewers took to Twitter to separate themselves from the brand.

They felt the commercial, which invokes the tone of the past year in pop culture and the #MeToo movement to inspire men to stand up for women and equality, unfairly made out that all males were misogynist.

Some did not go so far in their critique of it but were angry that the household name had politicized itself.

For the first time in its history, the American Psychological Association (APA) issued guidelines to help clinicians improve the health of boys and men, declaring aspects of “traditional masculinity” “harmful.” The report, backed by more than 40 years of research, triggered fierce backlash from conservative critics who say American men are under attack. source

Among the countless tweets from disgruntled and ‘disappointed’ customers were complaints such as ‘you just lost a customer’ and ‘being a man is not a disease.’

‘I want to shave, not feel bad about myself,’ quipped one customer.

Not all of the complaints were from men.

‘As the mother of 3 sons and a grandson, it is beyond offensive to me,’ wrote Denise West from Memphis, Tennessee, adding that it was a ‘pathetic example of companies pandering to political correctness at the expense of men.’

Other slammed the company’s marketing strategy. They said the ad alienated its entire customer base.

Using the hashtag #gowokegobroke, they compared it to other companies whose bottom lines have suffered as a result of their politically correct public messages.

But the backlash did nothing to deter the markets.

As of midday, shares in the razor brand’s parent company, P&G, were up by .9 percent. READ MORE

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The post CLOSE SHAVE: Gillette New Anti-Man ‘Toxic Masculinity’ Campaign Sparks Global Uproar As Angry Customers Call For A Boycott appeared first on Now The End Begins.