The Cause in Melbourne

A few weeks ago, I received an invitation to attend the unveiling of a unique fashion space in the heart of Melbourne; The Cause.

The Cause’s brings fashion manufacturing back to Melbourne, allowing emerging local designers to utilise the hub’s 14 industrial sewing machines, pattern drafting tables and cutting zones.

Local brands already associated with The Cause follow ethical and sustainable practices. Dead stock fabric is sourced for fashion designers to create amazing designs from material otherwise destined for landfill. The Cause is also accredited by Ethical Clothing Australia (ECA).

Two experienced designers Dale and Sharmaine Cornell of New Model Beauty Queen are the instigators of The Cause.

New Model Beauty Queen, also ethically accredited, has been in existence for a decade. Previously operating out of a smaller retail space in Sydney Road, Brunwick, the brand now offers smaller-scale manufacturing and screen printing services out of a studio in Saxon Street, Brunswick in addition to The Cause.

The unveiling fashion event based at The Cause in Little Collins Street, introduced collections from New Model Beauty Queen, Designed in Brunswick, hid, Jenny Robinson Creative Design, Coco and Max and Straker. A fun catwalk runway showcased the collections of the aforementioned brands, featuring models of all sizes and shapes parading to the live sounds of local band, Dear Plastic.

The avant-garde collections seen at The Cause are bold, vibrant, colourful and available to buy! Designs can be purchased at The Cause, 306 Little Collins Street in Melbourne, open from 10am – 6pm daily.

Check out Melbourne’s growing fashion renaissance for yourself and discover some of the amazing work happening right in the heart of our fine city.

Website: thecausemelb.com.au
Facebook: facebook.com/thecausemelbourne