PepsiCo’s Naked Juices Have to Drop ‘All Natural’ Label After $9 Million Class Action Lawsuit
Anthony Gucciardi
Natural Society
Image from beveragedaily.com.
While government agencies like the FDA keep stalling on demanding rigorous scientific testing of numerous questionable ingredients, GMO foods, and the correct labeling of such foods, PepsiCo has recently agreed to settle out of court for $9 million over a class action lawsuit that claimed ‘natural’ and ‘non-GMO’ on their bottles was misleading since they are made with GMO ingredients, as well as synthetic and ‘unnatural’ items.
The plaintiffs in the suit claimed that PepsiCo gave the “the false impression that the beverages vitamin content is due to the nutritious fruits and juices, rather than the added synthetic compounds such as calcium pantothenate (synthetically produced from formaldehyde)” and “Fibersol-2 (a proprietary synthetic digestion-resistant fiber produced by Archer Daniels Midland and developed by a Japanese chemical company), fructooligosaccharides (a synthetic fiber and sweetener), and inulin (an artificial and invisible fiber added to foods to … increase fiber content without the typical fiber mouth-feel).”
The amount of synthetic additives in Naked juices are quite possibly more than anything ‘natural’ at all. It certainly isn’t a ‘100% juice” smoothie as the labeling on the bottle currently states. Naked juices contain up to 11 different chemicals including: niacinamide, d-alpha tocopherol acetate, cyanocobalamin, and pyridoxine hydrochloride, just to name a few.
And as you may have expected, of course Pepsi Co donated more than $2.5 million dollars to help defeat Proposition 37 in California that would have required companies like Pepsi to label all products that contain GMOs in any form. The ‘Right to Know” ballot was defeated due to special interest groups like Syngenta, Dow, Monsanto, Pepsi Co, and others who helped finance its demise.
If you would like to avoid PepsiCo altogether since they are actively trying to push GMO foods and chemical laden drinks on the public while trying to pass them off as ‘health’ food, you might have a hard time ignoring the company – they are in over 200 countries and make everything from Pepsi Cola to Frito Lay Chips, Tropicana Juices, Quaker Oates and Gatorade. But learn of what they create, and you can steer clear.
You can also email PepsiCo’s Senior Director with your opinion about their GMO and unnatural products. The Organic Consumers Association has created a simple way to do send a message to the senior director of Communications, Mike Torres.
If you want real juice, try putting some organic apples, lemons and kale in a juicer. No corporate lies need to be added to the recipe.
Source: http://naturalsociety.com/pepsicos-naked-juices-drop-all-natural-label-9-million-lawsuit/
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Thanks for the info, Trying to avoid GMO and synthetic crap thats killing us is getting tougher every day
Agreed… thanks for the heads up. Avoid this stuff like the plague peeps.
than make your own juice, don’t buy store bought crap. problem solved.
Morrisons supermarket have their own brand of fruit drinks, all natural, nothing added. The only ones I don’t like are the ones with orange in, always too strong flavoured because it all comes from concentrate. Their pineapple and lime one is fruit drink perfection.
Good luck with that one Ghost, now a day more and more companies are misleading and telling us we are consuming products that are not what we are consuming. Still can’t get why Californians voted against labeling, beyond me.
I have a huge list of products that contain GMO. Pepsi and Coke are the worst offenders for using GMO corn syrup in their products. It’s even in baby formula. Looks like traditional producers will have to label their produce non GMO as well as Organic to differentiate from factory farmed and toxic. If it’s doesn’t say it isn’t GMO, assume it is. There will be the usual fight and non compliance by the GMO producers because nobody would buy it if they knew. So you can’t rely on them to be honest.
“If you want real juice, try putting some organic apples, lemons and kale in a juicer.” Thats too hard for the mindless public. We want it handed to us in a plastic bottle with a catchy label.
The anti-GMO peasants got out their torches and pitchforks. Even if it’s genetically modified it’s still natural. You can do a lot from selective breeding that drastically changes the life form. Are fancy guppies natural? What about a Pekingese dog? Is that natural compared to the wolf it was descended from?? But facts don’t matter to the anti-GMO crowd.
Sounds good Anonymous! Please go out and buy out alllll the GMO products from the grocery store and have yourself a feast! Meanwhile the rest of us “anti-GMO” crowd will stick to the mother earth natural products. Also, let your friends at MonSatan know we’re coming for them
No one is telling you not to eat GMOs – go to town! Less for us to avoid
Hmmm….looks like they were exposed.
Crap I USED to buy these….gross.