Stealth Marketing Used By The World’s Foremost Ear Lover

EpigeneticsAndNutriton.com is a source for optimal health and wellness! Sennheiser Is In Love With Your Ears And Shows It Through Some Unusal Stealth Marketing!

The Sennheiser Urbanite headphones loves ears. These headphones wish to ensure that every ear it touches seems like it’s the only ear in the world made from glimmering clouds of stardust and sound rays. It is totally devoted to supplying the most extreme sound enjoyment that will certainly show the ability of Sennheiser’s acoustic competence. It delivers massive bass while still making certain exceptional clarity is achieved through the whole frequency range, making ears feel like it’s their very first time with a set of headphones on, all over again.

Sennhesier Uses A Strange German with An Ear Fetish In Their Stealth Marketing Video’s, Guten Tag!

The headphone market is exploding. Brand names like Beats, Monster DNA, as well as Skullcandy have placed a large focus on style and design, secondary to sound quality. These brands have completely transformed how headphones are marketed. It’s not merely a sound distribution device, it’s a style device.

Sennheiser is known for it’s technology and sound quality and really hasn’t dabbled in the marketing world, much less the stealth marketing it is currently employing. They hired an ad agency and use a strange german guy, who has an ear fetish, to show that they stand behind their sound quality rather than style being the emphasis. Introducing the Urbanite!

Here’s another example of their stealth marketing;

The chief creative officer Jonathan Cude of McKinney, the ad agency handling the stealth marketing of Sennheiser, knew it wasn’t wise to play the same angle as Beats, their plan was to go for something unique. “The campaign is centered around one idea: We’re not obsessed with image. We’re obsessed with sound,” says Cude. “The Urbanite is a character whose love for ears is unparalleled. As a challenger brand, Let Your Ears Be Loved allows the brand to cut through a category striving to ‘out-cool’ one another with a unique, quirky personality, and an approach Beats would never embrace.”

And, Here’s My Favorite Stealth Marketing Video by That Strange German Guy

Whatever you may feel about the strange German guy dressed as a headphone, you should know it’s been scientifically proven that people love german accents. Does “I’ll Be Back” ring any bells? Now everybody sing, “Do your ears hang low, do they woggle to and fro…”

Sennheiser grabbed my attention for a few reasons. First, because I like companies that stand for quality and that are commited to being the best. Second, I like that they just didn’t want to be another “Beats” if you will with a different slant on style. And, third I have to say, I do like their stealth marketing and so do a lot of other people as these video’s are going viral! Lastly, I use headphones all day long in my profession and sound quality and ear health are important to me so I wanted to share this with my customers, fans and community.

Guten Tag!

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