Visitors Now:
Total Visits:
Total Stories:
Profile image
By Natural Society
Contributor profile | More stories
Story Views

Now:
Last Hour:
Last 24 Hours:
Total:

Fast-Food Joints are Trying to Win Over Health-Conscious Eaters

Tuesday, November 15, 2016 9:44
% of readers think this story is Fact. Add your two cents.

(Before It's News)

Natural Society

Fast-food chains have been pulling out all the stops to get “health nuts” to frequent their establishments. McDonald’s came out with a kale salad (that ended up having more fat and calories than a Big Mac), Chick-Fil-A added an organic beverage and a “superfood” salad to its menu, and many chains have been switching to antibiotic-free chicken and cutting preservatives from their offerings. Just one little problem: while they may or may not be converting some people, healthy eaters aren’t taking the bait.

Source: Men’s Journal

Millions are being poured into health-ifying fast food, but people who have always considered health-food worthless haven’t changed their minds.

McDonald’s is in a healthy food frenzy, and kale salads represent just a piece of the major changes the company has been making. Its chicken nuggets are now free of artificial preservatives, and it plans on removing high-fructose corn syrup from its buns. All of its poultry is antibiotic-free, and McDonald’s has pledged that all of its eggs will be sourced from cage-free chickens by 2025.

Last month, the popular pizza-maker Papa John’s said that it had removed 14 “unwanted ingredients,” including vanillin, caramel color, and maltodextrin, a white powder typically used for thickening or preserving foods.

Papa John’s will pump $100 million a year, 6% of its annual revenue, into sprucing up its food.

But are fast-food companies losing more money than they’re investing?

McDonald’s has said that only 2 to 3% of its sales are from its once heavily-promoted salads, and Wendy’s hasn’t offered salad bars in its restaurants since 2006.

The truth of the matter is, most people who go to fast-food restaurants aren’t there to buy healthy food.

W. Douglas Evans, professor of prevention and community health at George Washington University, said:

“Most of the people at McDonald’s aren’t there to get a salad. It’s probably going to follow the same pattern.”

Some of the restaurants aren’t even trying. Burger King saw more growth than McDonald’s last year after introducing its Cheetos-flavored chicken fries.

On the other hand “fast-casual” restaurants like Panera Bread Co. have seen a 12% jump in sales. By comparison, fast-food restaurants have only had a 4.4% increase. Yet it’s the Panera-style restaurants that fast-food establishments are trying to compete with.

And for the few people who actually do order the “healthy” options at fast-food restaurants, it might not be long until they’re paying more for them. Global food prices fell to a seven-year low this year; but if that trend reverses, fast-food eaters will feel it in their wallets.

Michael Halen, a Bloomberg Intelligence analyst, asked:

“The customer’s got to pay for it. How much will they accept?”

Source:

Bloomberg

Image Source:

Men’s Journal


Storable Food

Report abuse

Comments

Your Comments
Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

Top Stories
Recent Stories

Register

Newsletter

Email this story
Email this story

If you really want to ban this commenter, please write down the reason:

If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.