BMW seeks to be "coolest" ride-hailing firm with autonomous car
BMW will test autonomous vehicles in Munich next year as it seeks to keep up with ride-hailing firms like Uber, which have spent billions on pay-per-use personal transport.
The German carmaker will have about 40 vehicles with self-driving functions in Munich’s inner city and then expand the project to other cities, BMW executives said on Friday.
“There is a trained test driver behind the wheel of every car,” Klaus Buettner, BMW’s Vice President in charge of Autonomous Driving said.
Uber’s rapid growth has prompted BMW to consider how autonomous vehicles may help them accelerate their own push into pay-per-use transport.
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