Are you consuming too many “energy calories”?
A recent New York Times op-ed floats the following trial balloon: force companies to label products and services with the amount of energy–especially oil–that goes into making them, so that we will reduce energy consumption just as we allegedly reduce calorie consumption based on mandatory food labels. (For what’s wrong with mandatory food labels, read this post by Don Watkins.) The author, Amanda Little, seems positively giddy at the idea of a “Decal” that would guilt Americans into using less energy, and perhaps into being primed for mandatory energy reductions.
Once Decal took hold, the Department of Energy could recommend daily energy allowances, in the same way the Department of Agriculture recommends daily intakes of different nutrients. Experts could offer “diet” plans for energy-efficient lifestyles, and the Internal Revenue Service could offer tax rebates to families that achieve certain energy-calorie reductions.
The whole food-calories/energy analogy is horrible. As human beings, food calories are something we can only healthily consume so much of. But there is no such limit when it comes to energy and machines. Energy is the capacity to do work–a potentially unlimited value; the more energy we use, the more productive we can be, and the more options we have to enjoy life (e.g., more travel).
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